By: Lisa Slagle, founder
Sometimes I cringe when I tell people I own an "agency." It sounds so gross.
Don't get me wrong-- I'm proud of the kickass creative we produce and the brilliance of the people who work here. I just don't like the word "agency" because it sounds like we should replace all our hoodies with pants suits, shoulder pads and all.
I've tried renaming it things like a "creative shop" or "creative company," or dare I call it a "studio" and risk getting relegated to a kid with a computer. Nah, by definition, we're stuck with it. We're an agency.
The thing is though, we're not your classic agency.
We're new school.
I wrote this article about millennials and their agency choices, and received so much positive feedback and interest from it that I decided to follow it up with more information.
A new school agency? What does that mean?
1. WE GIVE A SHIT.
We care because you care.
We care because your customers care.
We care because you care about your customers.
There's a whole lot of caring going on, and it shows in our work and the relationships we form.
2. WE BELIVE "BUT THIS IS THE WAY WE'VE ALWAYS DONE IT" IS A RECIPE FOR DEATH.
We don't believe in reinventing the wheel every time we do a project, but wrap your head around this-- creativity itself comes from chaos, from the need to find a new solution. If there were no problems, there would be no need for creativity. Everything would just chug along like normal, and nothing new would ever happen. Just because you have always done something a certain way doesn't mean it's not worth shaking it up to become better, more efficient, or fresh again.
3. WE BELIEVE IN EVERYONE'S OUTDOORS.
We strive to elevate women in the workplace, in marketing campaigns, and expand the definition of what it means to build inclusivity into the pillars of your brand. We approach every partnership and project with openness and a human rights first approach. Yes, being able to spend money on gear is a privilege, and our projects with outdoor brands start from a place of acknowledgement and gratitude. Be humble.
4. WE BELIEVE ALL GOOD BRANDS HAVE AN INNER DIRTBAG THAT SHOULDN'T BE QUIETTED.
By the word dirtbag, we mean climber/ski bum/vanlifer who puts living an outdoor lifestyle before conforming to society's nine-to-five constraints. We've all been there. We know which dumpsters have bags and bags of fresh donuts in Salt Lake City or where the free parking lots are at every ski resort or how to get free wifi in Jackson Hole. We believe in letting your inner dirtbag out. It's good for your brand. People can be themselves around you.
5. We know what is NOW.
We've been in business since 2009, so we are definitely well beyond the start-up years. But we still know what is trending, which colors will be hot next year, and why your Instagram posts don't get as many likes as they used to. We understand the mind-blowing power of social media, how to stay nimble, and how to get bang for your buck with what is working NOW plus how all of this fits into a long game. We're adaptable, and help make you that way, too. Adaptability is the key to attention.
Video is positioned to crush everything in 2018. Want to learn more about it? Want to find out if we're a good business fit for each other?