By Amanda Guy--Our Designer
Last Thursday, Wheelie was extremely proud to host the first ever Montana Camber Exchange through Camber Outdoors, an organization dedicated to encouraging women's leadership from the backcountry to the boardroom. After several weeks of planning and preparations, the event finally arrived, and we packed the lawn with some badass ladies and a few supporting fellas for an evening of networking, eating, drinking, and speeches. These like-minded individuals were able to gather, meet new people, and discuss their passion for business in the outdoor industry.
Formerly knows as the Outdoor Industries Women's Coalition (OIWC), Camber Outdoors was founded 1996 to empower and encourage women in the active-outdoors industry.
By Amanda Guy --- Our Designer
Recently Lisa and I had the opportunity to participate in an extremely fun event out at Whitefish's very own, Whitefish Bike Retreat. Cricket Butler hosted Zander Ault and Heidi Rentz of The Cyclist's Menu out at the bike retreat on July 6th for a group ride followed by a delicious cycling menu chalk full of freshly grown, local farm foods from the Flathead Valley.
These pop up events not only bring together locals and friends within the community for a fun trail ride together, but also bring support to the trail systems and non-profits they visit. They also support local farmers and bring awareness to the importance of local foods. Zander and Heidi recently hit the road for this season's pop up events and their first stop was Whitefish, MT where all proceeds were donated to Flathead Area Mountain Bikers.
FULL TIME Business Development Account Executive
HQ in Whitefish, looking for candidates in Denver area to work out of our upcoming Denver office.
Wheelie Creative specializes in making high-end creative, strategy, and content for outdoor and action sports brands.
Headquartered in Whitefish, Montana, we work with clients all over the country, and we are expanding our Colorado reach and putting an additional office in Denver.
We are seeking an experienced digital agency sales consultant to help expand and grow our fun-loving agency while connecting us with our dream clients.
This position is responsible for identifying, driving and closing new deals and educating clients on key trends and services in the digital marketing and creative world. This individual needs to be very self-regulated, as this position requires autonomy of scheduling, organizing, and managing their own business development pipeline. This position also requires elements of customer service to be a positive link between the client and the agency from a sales perspective.
We are specifically looking for a person in the Denver area with the ability to connect us specifically with snow, and outdoor brands.
Job Requirements // Key Responsibilities:
• Develop extensive knowledge of Wheelie’s services and brand promise
• Develop extensive knowledge of the outdoor industry and the ebb and flow of its trends
• Establish, develop, and maintain strong, value-based business relationships with current and prospective clients and professional partners to generate new business
• Research and qualify clients within our target criteria
• Create clear, goal-driven proposals for prospective clients
• Organize and lead capability presentations to potential clients
• Expert hunter skills, generate and identify qualified sales leads in focused marquee clients, verticals, and target markets
• Responsible for annual quota in new business revenues
• Ability to identify and discover potential clients advertising and marketing needs
• Follow up and reach out to current and potential clients to drive new sales each month
• Schedule and lead discovery meetings with clients to help scope projects
• Track and manage client’s profiles and activities with sales CRM tools to maximize efficiency and visibility.
• Work cross-functionally and deliver customer feedback on services with leadership team to ensure great customer satisfaction.
• Plan and organize sales strategies for the company
• Communicate sales trajectories and targets with leadership team on a weekly basis
• Communicate upcoming projects with Project Manager to schedule and assign projects to Wheelie talent based on availability and fit.
• Participate in local networking events as needed
• Some travel is required (we hope you like Outdoor Retailer…)
• Must have a genuine mindset to help our clients, not just sell to sell
• Must be team-oriented, creative, self-motivated, driven, and highly accountable
• Consistently be up to date on competitive trends in digital marketing and the outdoor industry
• Must be outgoing, calm, and able to create professional relationships with clients in a genuine way
• Professional oral and written communication skills.
• Organized and detailed oriented, excellent time management skills
• Efficient in strategic thinking and problem-solving
• Able to communicate our services in simple terms to clients
• Eager to work in a fun, positive, and enthusiastic small team environment.
• 1 to 3 years of proven experience and track record of working as an independent sales rep
• Strong understanding of digital marketing and creative services
(Candidates that cannot demonstrate selling these solutions through proven work experience will not be considered)
• All of the above criteria must be proven and will be validated
• Proficient in using Sales software (CRM)
2+ Years Agency Experience would be a huge bonus.
• Experience in selling consulting-based projects that are a minimum of $25,000 in revenues
• Active in networking events
Location: This position is based out of our office in Denver
Job Type: 100% commission-based employee of Wheelie
Send cover letter and resume to: email@example.com
Perks: Fridays off, great crew to work with, selling an excellent service with a fun crew.
By: Dan Hansen, Gear Destroyer Extraordinaire
Like merit badges on a scout’s uniform, duct tape patches have graced down jackets since the beginning of time. Yes, the true worth of any mountain town dirtbag is often expressed through creative duct tape repairs. And with new possibilities with colored and patterned duct tape, it’s a whole new world.
Amanda Guy - Our Designer
Hi Everyone! I know it has been a long time since my last Wheelie HQ update, but I’m back, and I have a lot to share with all of you.
It’s bananas how fast this year feels. It’s already June, and I feel like we just celebrated Christmas and New Year’s. Now that summer is here, we have a lot on our plates and are really looking forward to the next six months ahead.
By Amanda Guy -- Our Designer
If the image above stresses you out or gives you anxiety, you're not the only one! Chances are you are not a designer and you've started working with a creative agency to bring your visions to life.
You've decided to put your business plan into action. Congrats! Then your creative agency asks you the one question you really haven't thought about. They ask, "What colors do you have in mind, and what are you hoping your logo will convey?" You immediately think, "Um...I have no idea where to even begin."
There are so many colors out there, but it's nothing to panic about.
At Wheelie, most of our clients want some kind of input on the colors they want, but then again, some do not. Sometimes it's just easier to leave it up to the designers. In the end, you have to be in love with your brand and your brand's colors, so here is are a few ways that Wheelie can help you consider when it comes to color and the psychology of color.
by Amanda Guy --Our Design Unicorn
Hey there WheelHeads! It’s been a while since my last blog post and I know you’ve all really been missing my pithy comments and updates, so in an attempt to be artsy and poetic, with a touch of refined, I tried to write a poem and I tried to write some rhymes—See what I did there?—anyway, please enjoy this hilarious attempt at poetry. I wanted to do something festive that relates to graphic design and all that we do here at the WheelHouse, which is pretty impossible to cover in a short poem, but here it goes anyway!
I hope you’ve all had an amazing Holiday season and here’s to the end of 2016…we’re over you 2016…go away.
Twas the end of 2016 and all through the WheelHouse
Not a creature was stirring not even a mouse
The skateboards and bikes were hung in the conference room with care
in hopes that several clients soon would be there
Several meetings were planned for the first week of the year
Amanda and Dan planned to stock the fridge with delicious beer
Creativity flowed through office and out the door
several of our clients hollered, “more designs…MORE!”
The advent had finished with a snowball to the face
here’s hoping we sent some giggles to the whole human race
We reflected on the year and the projects completed
the videos we shot and the logo processes repeated
Jessica is managing the office and two adorable little boys
a new addition to our team she brings us lots of joy
Lisa and Travis built a new standing desk for the crew
we officially got rid of those old principle desks, just ugly, so ew.
Dan is in deep competition for collecting the most vertical this year
But Jessica, Lisa and myself aren’t giving up yet, we will shred with no fear
My two year work-a-versary is coming in quick
Lisa says, "No way in 2017 can I top that Star Wars bit"
This poem is getting ridiculous, I’m terrible at this stuff
I hope you at least enjoyed it a little? Okay Amanda, enough.
Here’s to another rocking year at the WheelHouse! I’m sorry 2016, it’s not us, it’s you, you just need to be done and we are more than ready to crush 2017!
HAPPY NEW YEAR!
Last week we talked about the importance of a good story in developing your brand. This week we’re going to put our money where our mouth is and show you a startup client that grew to success thanks to maintaining a clear vision, a great story and the right way to tell it. So sit back, relax and join us as we explore an adventure in branding.
When Lauren Oscilowski approached Wheelie Creative for her new project, a distillery in the heart of downtown Whitefish, she had an idea, but needed help turning that into reality. With a deep background and knowledge for high-quality handcrafted spirits and cocktails, she wanted to bring her passion to life with a warm, inviting spot where locals and tourist alike could sit and enjoy a cocktail after a long day of adventuring in the surrounding wilderness that we all love. Spotted Bear Spirits was still in its infancy but the clock was ticking. She needed a logo, branding, label design, merchandise, and much, much more to get this project off the ground and get drinks in customers’ hands.
At the heart of the challenge lies the hyper-competitive local market that Lauren was looking to call home for the new distillery and tasting room in downtown Whitefish, Montana. In addition to bars, breweries and general entertainment, there are a number of other distilleries within a short drive. With this in mind, we had to craft something fresh that would differentiate SBS from the numerous other offerings in the area while appealing to both locals and tourists alike.
Just as the Spotted Bear Wilderness (upon which Spotted Bear Spirits draws its name) is the launching point for countless adventures, this project was an adventure in design. Since we were starting with a blank slate, it presented an amazing opportunity to customize exactly to our client’s needs and desires. By listening to initial ideas and concepts, we were able to craft fun, refreshing, hand-drawn artwork that brought the logo to life.
How did it go? Outstanding, to put it mildly. This was the largest project we had ever undertaken and we couldn’t be happier with the results! In addition to an overall logo and branding package, we developed a ton of other fun elements to help Lauren create a fun, welcoming environment.
Multiple bottle label designs, apparel items and wallpaper patterns were designed to carry on the look and feel of the overall experience Lauren was trying to create in her distillery. And yes, you read that correctly. The tasting room needed to have just the right look so, rather than just picking a wallpaper design off a shelf at a box store, two custom wallpapers were designed and printed that now adorn her walls. And for the perfect finishing touch, a 5-foot-tall logo was drawn into the (wet) concrete floor of her production space. Yes, Lisa can now add “concrete artist” to her diverse set of skills.
Once the space was up and running, we had the opportunity to conduct multiple photo shoots, both of the tasting room and distillery space as well as lifestyle shoots reflecting both winter and summer “lookbook-style” photos. These turned out fantastic and help showcase how much heart and soul has gone into bringing this project to life. And finally, to help her showcase her space to the virtual world, a website was created utilizing numerous hand-drawn designs to continue the overall look and feel of her space.
With so many elements taking place and overlapping, this project required heaps of project management to keep everything running smoothly. Luckily, this was an area where we were able to keep a clear head and keep pumping out quality work. Lauren is by far one of our favorite clients and we’re happy to report that her business is thriving in the heart of downtown Whitefish.
Creative Project Manager
Wheelie Creative is looking for a Project Manager to be the primary point of contact with our clients on managing the strategy, relationship, details, and extreme creativity that go into all of of our projects.
We love our clients. And we love our crew. That’s why the Project Manager position is very important to us. This position requires management of projects and attention to detail while maintaining the culture of Wheelie and the high-level creativity it produces. This position manages our creative team and is the point of contact for our clients. This position is best suited for the rare “creative Type A” personality because it balances business with creativity. To be blunt, this job is not an easy one, but it is rewarding, dynamic, and there is never a dull moment at the Wheelie HQ.
How to Apply:
Send a cover letter and resume to firstname.lastname@example.org
Application closes: October 28, 2016
Start Date: Preferably ASAP, but we are seeking the right fit over the right timeframe.
Salary: DOE, either 32 hours per week or 40 hours per week. (Flexible)
We are closed on Fridays.
Benefits: Employee IRA beginning 2017, ski pass to WFMR.
By: Stephanie Shomperlen, our kickass intern
Exactly 1 year ago, I decided to go back to school. I traded in my cowboy boots, leather chaps and callused hands for a MacbookPro, an external hard drive, and a heavy, oversized, book-filled backpack.
Hi, my name is Stephanie Shomperlen. I am a 32-year-old Arizona girl that picked up her life 6 years ago and moved to Montana to pursue a romantic fantasy of being a cowgirl in the Big Sky country. Horses, cows, and leather are what made my heart sing. Waking up early just to saddle up and ride out as the sun was cresting the ridge brought me inspiration and a deep connection to my soul. I was living the dream. My dream.
A few years ago, I was riding a young horse and got in a wreck. I got bucked off and launched like an eggo waffle flying out of a hot toaster. My head made contact with the corral fence as did my spine. After experiencing yet another horse-related head injury and pinching a few nerves in my back, I began to fear what I loved. I began to withdraw from my own horses and had a deep knowing that I needed a change in my lifestyle. If I wanted to take care of my head and love my brain, something need to shift. It took me two years, a lot of digging deep within, forgiving, and letting go, but I finally took the leap, and the net appeared.
By Amanda Guy -- Our Designer
Hey there, WheelHeads! Hope everyone is having a killer last week of September. It's already that time of week again where I update you on the Wheelie happenings around here. We've had a lot going on this week, and we are stoked about the recent changes in the weather.
Ski season is upon us, and this week was Wheelie Ski Pass week!
Each September, we head to a local business in Whitefish to get our season passes--Lisa buys everybody at Wheelie a season pass as part of a job perk. This year was no different, and Lisa surprised us on Monday morning by saying it was officially ski pass day. We were pretty much stoked beyond all reason.
by Amanda Guy -- Our Designer
As most of you may know, for the last few years, Lisa has put together a really fun wall calendar filled with bicycle artwork and Wheelie Creative branding.
Recently Lisa went to the 2016 OR Conference in Salt Lake City and was pleased to hear from several companies that, "I already know you! We have your calendar hanging in our office." How awesome is that?!
By Amanda Guy -- Our Designer
We have a Fall Intern!
By Amanda Guy -- Our Designer
So here I am, addressing hand drawings, again, in this week's post. I know we've talked about hand drawings a lot lately, especially in our Instagram posts, but I wanted to fill you in a little on how my drawing process works. Plus, hand drawing is a huge part of graphic design whether you're really good at drawing or not.
When a new project presents itself I begin to look through books and online for new ideas or inspiration. When it comes to hand drawings, online tends to work the best for me. It's too hard to look at a shape, animal, object, or whatever other noun you thing you can think of, on a brightly lit computer screen the whole time I'm trying to draw it. So here are the top four things I do when getting ready to do a drawing.
1. Search for and print out the inspiration!
Obviously I print it out. It's nice to have it right there, I can print it the size I want or know that I want to draw it and it can lay on my desk for inspiration.
I always open the office, I get here at 7am and when Dan gets here he's always noticing the weird stuff that I'm printing out to help me with whatever graphic needs to be hand drawn that day. "Say Amanda, why is there a chicken in the printer?" or, "What's with all the monkeys?" I know there is a bit of an animal pattern here, but that's what I've been printing out the most of lately. That, and tricycles. Anyway to get back on track here it is nice to work on hand drawings in the morning when I'm alone. It's quiet in here, and I turn up the music as loud as I want.
Dan might laugh at some of the weird stuff sitting in the printer, but he actually secretly loves it, I think he's obsessed with scratch paper. He has a whole drawer full of the stuff we've printed out and don't need anymore. The more I think about it though, maybe I should start a file of these weird animals and objects I've printed out for drawing purposes. But I don't want to ruin Dan's scratch paper collection.
2. Bust out the pencils & microns
Sometimes you just have to start with an initial sketch. This is what all designers should do. I never start a drawing thinking, this will be THE drawing. I recommend getting a sketch book or a journal that you don't really care too much about for this part. I have some really nice marker paper that absorbs the ink to prevent runs, but I don't want to waste this paper on a silly pencil sketch! Lisa loves drawing with pencils and is really good at it, but I have to do my final drawings with a micron. The dark ink on the super white paper makes this design nerd super happy.
Once I have an initial sketch--and sometimes the initial sketch might be some stick figures with some really sloppy text strictly for layout purposes--the fancy paper gets to come out and I carefully start adding the first lines of the drawing. The details come after the outlines of larger shapes, and the drawings adapt from there.
3. I don't try and compare my drawing skills to anyone elses
Any time I start a drawing project I have to remind myself that I'm not world's best illustrator, and it's important for me to remember that there are things I can draw, and things I cannot. For all of you designers out there that think you need to be a fine artist to do graphic design, you don't. There are so many ways to get the exact look and feel of a design that you're really looking for without having this ability. It's a nice skill to have, well actually, an amazing skill to have, but not all of us were born with the skill to draw a straight line perfectly. So don't be ashamed if you lack certain drawings skills.
That's what is so great about a design agency and having a team that can work together on projects. You're not just getting one person, you're getting four of us that work together to put your visions into realities. Lisa and I have several occasions where we combine forces. We call these Amanda and Lisa collabs, and with this, Lisa will add something to the design that I may not have thought of, and visa versa. These collabs are my favorite.
4. Final touches to the drawing and adding it to the design
Once I have my drawing the way I want it, I add it to the design. I scan it and put the drawing into Illustrator, or simply use it in Photoshop, depending on what the final product may be. Then, if necessary, I can color it in, or remove colors I added while drawing. It's really as simple as that, and the best part is, it's totally original. It's something that I literally used my hands and art supplies to create.
I love hand drawing, it's a nice change of pace and feels really good to get away from the mouse and keyboard at times.
Thanks for stopping by the blog this week. I hope everyone out there has a great weekend and feels inspired to draw a little. Grab a piece of scratch paper and mess around. Artist or not, it's just fun to doodle!
Wheelie Deep Thoughts
This is where we showcase fun stuff-- new work, case studies, weekly updates, job openings, and general awesomeness from members of the Wheelie Crew.
Read Posts About:
Glacier Park Conservancy
Spencer Trail Signs
Glacier Park Inc.
Whitefish Trail Signs
The North Fork
The Montana Scene
Logos We've Made