By: Lisa Slagle
I love fall.
I love wearing a fleece-lined hoodie for the first time of the year. I love chopping firewood as the anticipation of winter builds. I love seeing a thin layer of frost on the windshield of my truck when I go outside in the early morning. And most of all, I’m obsessed with yellow leaves.
That’s right… I’m secretly a leaf peeper.
When I lived in Crested Butte, that’s what we would call the people who drive up to mountain towns, armed with DSLR cameras, tripods, and massive lenses just to take photos of the aspens and their yellow leaves. They’d park on the side of the road in very inconvenient spots to hang out the windows and take photos, or occasionally set tripods up in strange places on trails, where we’d almost smash their cameras with our mountain bikes. But dammit, they'd get the shot. And it was worth it.
I, too, am a leaf peeper. My personal photo collection of yellow leaves is extensive, and almost all of my fine art endeavors are paintings of aspens with bright color pops of yellow and orange. I even have canvases filled with actual leaves preserved in gel gloss medium, and they still haven’t even turned brown.
And, let’s be real, there's absolutely nothing in this world like ripping your mountain bike through an aspen grove that looks like it’s on fire when the sun hits it. Pure joy.
I love fall because it’s special.
It’s short, sweet, and stunning. It’s reliable. You know it will happen again next year and that it will be just as good.
You know that you can still go back to the same spot and capture it in a totally new way than you did the previous years. You know that winter is coming, and that you can start getting stoked for ski season. And you try to fill your weekends with the hikes you didn’t get around to doing yet because you know the warm weather is fleeting.
Build a Fall into your business.
Give your customers something consistent, brief, and astounding to look forward to every year. Whether it’s a special event or a mega-sale or a race you sponsor, create something special, something annual, and go all out.
People like consistency. They like repetition. They like magic. They like having something to look forward to.
They will like Your Fall.
At Wheelie, Our Fall, is our Annual Locals Only Brand Video Special, which is running right now. We love telling the stories of local businesses and business owners so much that every fall, we are offering this deal to businesses in the Flathead Valley. The first five people to contact us about it receive a brand video for 50% off. Which is kind of insane. But that’s what we want to do, so we’re doing it.
We still have three spots left, so hit us up if you’re interested in learning more. You can email me: firstname.lastname@example.org or Dan: email@example.com
What’s your company's "Fall?”
OH! And you should definitely watch this two minute brand video we made for Wheelie introducing our newest employee. It’s pretty hilarious.
And now I’m going to go rake up a giant pile of leaves and take an obscene amount of photos of my puppy playing in yellow leaves. Because I’m a dork.Happy Sunday!
If you'd like to sit down and talk to us about your company's Fall, we would love to geek out with you about it. Just hit the orange writing below:
I actually just want to meet that puppy
Wheelie Deep Thoughts
This is where we showcase fun stuff-- new work, case studies, weekly updates, job openings, and general awesomeness from members of the Wheelie Crew.
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