By: Lisa Slagle
At Wheelie Creative, we work with a LOT of start-up companies. It's really exciting, and I love working with new business owners. They're passionate, driven, and mildly horrified.
I love working with startups so much that I even created a small business startup package-- a logo, brand book, business cards, and three "things" of your choice ("things" could be brochures, signage, stickers, social media image sets, clothing tags, posters, etc-- basically whatever YOUR new business needs to succeed.) It's a screaming' deal with a payment plan option, and I created that package because I like seeing new businesses make our little mountain community even more unique and awesome. We crank out a ton of these small business startup packages, and my team loves creating them, too. (It's actually the best-selling package we offer at Wheelie.)
Basically, we work with a lot of startups, so I know these are business owners working within a smaller budget until money starts rolling in. I get it. I adamantly believe that every small business needs a solid brand and brand strategy if they are serious about being taken seriously. (No one wants to buy anything from a company that seems sketchy and unprofessional. Some of my most terrifying life experiences have involved Craigslist offers in search of a washing machine that works. You don't want your customers to think you're the scary washing machine guy running a shop out of a storage unit. That's a bad vibe.)
Here are some reasons why you might consider holding off on a solid brand package and website:
Here are some reasons you should brand your business before you reveal it to the world:
That wasn't too painfully nerdy, right? Now go enjoy the rest of your Sunday evening. It's still light outside, and Sweet Peaks might still be open.
Last week, three separate business owners of three separate startup companies came into my office and had the exact same conversation with me. They each wanted to talk about the businesses they were starting-- their ideas, their plan, and their products. The thing they all had in common is that each of these business owners was trying to decide if they should invest their money into branding immediately or hold off and then put money into branding down the road.
They asked what I thought. It's a great question, so let's geek out on this for a few minutes.
To BRAND NOW OR LATER: The Startup Story.
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