By: Lisa Slagle
Opening Day was awesome.
At 5pm, I found myself driving my old Ford Ranger down from Whitefish Mountain Resort, alone with my puppy, feeling relaxed, happy, and content.
The gnarly smell of my wet snowboard boots overpowered anything that could have been considered clean air, I was stuck in a line of traffic also heading down to town, and it hadn’t snowed in a few weeks, but none of that mattered— this was one of those quiet moments of perfection.
Most of my epiphanies show up in my little, blue truck, and this was no exception.
It was the first official day of ski season in Whitefish, and chairlift season was back!
I love Opening Day. It’s like the first day of school, where you see all your friends again, and everyone has fresh, new gear. The level of camaraderie in the ski community may be at its highest on Opening Day.
Winter friends are reunited, generously giving out high fives and hugs, commenting on each other’s sweet, new gear, and giggling at each other’s goofy pass pictures.
So many high fives.
Sitting on chairlifts with friends is definitely one of my very favorite activities. The conversations are usually goofy and positive, and that good energy translates into our shredding.
Yesterday was especially good. In Montana, things are pretty spread out. A lot of my friends live in different towns, and I moved out into the woods like a hermit, which puts us anywhere from 20 minutes to an hour apart. The mountain brings everyone together though. It’s a meeting spot for the entire community, and we are all united in the fact that we are there to do the same thing: play.
I reference the power of play a lot. It’s one of the most important aspects of my friendships, relationships, and especially my business. Play breeds creativity. (You can read more about that HERE.)
A lot of people value the power of play, and that’s why I love the spirit of the outdoor industry.
I sat on chairlifts yesterday with friends, clients, and even creative directors at competing agencies.
Work didn’t matter. Snow conditions didn’t matter. Pretty much nothing mattered other than being in the moment and enjoying it.
I realized, while driving my truck down the mountain, that this feeling of camaraderie is what you want to seek in business, too.
Choosing a creative agency can be very scary to our prospective clients, and we know that.
I like to tell business owners to go with the creative agency that feels like the best match for their needs, their budget, and their values. A good agency will take your business to the next level. And better yet, the right agency will bring that feeling of camaraderie, so you know you’re in it together. That level of trust is huge and leads to the best creative ideas.
Look for the agency you’d actually want to ride lifts with on a Saturday. They’re the ones that understand you and your business.
PS- December is the month business owners prepare for the following year. They start planning their budgets, look at what worked, and what didn’t, and think about what they want to do in 2016.
And so, just in case you’re out there, business owner, and you’re not sure if your brand is working for (not against) you, how your website analytics look for 2015, or even what creative agencies do, I’m offering 8 free “How Was 2015” consultations to the first 8 business owners who contact me. No strings attached—You and I can see what worked for you in 2015, what all those nerdy web stats mean, and share some ideas to get your business ready to rock harder in 2016. (In person or over Skype.)
Want in on that? Just hit the orange button below:
Wheelie Deep Thoughts
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