10 BARREL BREWING CO.

10 Barrel Joe IPA beer can on the road with a truck in the background

it's a

LIFESTYLE

PROJECT SCOPE

We freaking love working with 10 Barrel. It was an honor to get to do the marketing and creative for another delicious beer in their lineup, this time the most widely-distributed IPA in their lineup. 

JOE IPA, to be exact. And with a classic name like JOE combined with a complex combination of flavors and hops, we knew we had to show to complexity of mountain dwellers; we are a people of simple thrills and deep thoughts. We went with "It's a lifestyle" as the main headline for this campaign to show that as mountain people, we mindfully choose our way of life, from deep pow days to waxing skis to watching sunsets from a truck camper.
​It's a good life, and a good life deserves great beer.

DELIVERABLES

  • Strategy

  • Branding

  • Photography

  • Copywriting

  • Sourcing Models/Athletes

  • Ad Design & Layouts

10 Barrel Joe IPA can being crushed by hand
Ad layout of a 10 Barrel Joe IPA can in a lifestyle setting
Ad layout of a 10 Barrel Joe IPA can next to a woman waxing a pair of skis
Full page spread advertisement showing a 10 Barrel Joe IPA can in front of a truck camper

AD LAYOUTS

GETTING THE SHOT

JOE IPA PHOTOSHOOTS

Can of 10 Barrel Joe IPA beer in the foreground and blurry fall foliage in the background
woman holding a can of 10 Barrel Joe IPA beer
a woman with her dog and a can of 10 Barrel Joe IPA
Person waxing their skis outside with a box of 10 Barrel Joe IPA beer

DRINK BEER OUTSIDE

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THE

IMPACT

Go to any mountain town, and you’ll be sure to meet a cast of characters. The personalities range wide, but the common bond is strong. This is the chosen lifestyle - the good life. We teamed up with 10 Barrel to celebrate this lifestyle with an IPA amazing enough to match it. What ensued was an authentic representation of living life simply and fully. 

HELLO@WHEELIECREATIVE.COM
406-862-1440

WHITEFISH, MONTANA

© 2021 WHEELIE, LLC | PRIVACY POLICY

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