WHEELIE: Level Up.
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Let's elevate the world through meaningful & impactful creative work. Learn about our 3 levels of engagement for marketing what matters. |
At Wheelie, we believe in the constant pursuit of growth.
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Maybe it's because we're a crew of moderately grown-up ski bums trying to reconcile the tension between idealism and consumerism, or maybe it's because we crave connection with nature as much as you do.
Either way --11 years deep-- we invented a new way of doing things to use marketing for good. We help connect people with themselves, each other, and the natural world through communication & creative work that makes people feel feelings and then take action. We dialed in our process to 3 Levels of Engagement that help you LEVEL UP, no matter where you start. |
THE WHEELIE LEVEL UP Process:
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Our 3-step process elevates your leadership, your brand, and the communities we live in by taking a uniquely holistic approach to branding, marketing, and creative work.
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Our agency guides you through three levels of engagement
that are scalable and repeatable. We take you and your brand from Level 1 to Level 3 and back again, always growing, evolving, and connecting with you and your audience. |
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1. First, we start with YOU as a leader.
How do you show up? How can we support your goals as a CMO, VP of Marketing, or CEO? How do you personally interact with the world around you, and how does that translate to creative work? We start with YOU because brands don't do business-- people do business. |
2. Next, we level up YOUR BRAND.
This level is more aligned with traditional creative services, however we are all about the narrative behind the work. Here you'll find digital marketing, branding, creative direction, photography, videography, social media, athlete/ambassador team management, and beyond. This level is FUN. |
3. Finally, we grow YOUR COMMUNITY.
We examine how your brand can impact the world in a positive manner. For example, if your brand sells trail running shoes, your brand has an interest in trails. How can we use experiential marketing to connect your customers with your products while also promoting/protecting trails? |
#1. LEVEL UP YOURSELF:
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Level 1 is all about YOU. Not your brand, but you as a person.
This level examines what YOU specifically bring to your company in terms of leadership, creativity, and risk as a CEO, VP of Marketing, CMO, Brand Manager, or Director. We help you thrive in your you-ness while also understanding (and loving) the uniqueness, seasonality, and loyalty of the outdoor industry. We help you be the best leader you can be while also bringing your full self to work. |
Offerings:
+ Workshops + Webinars + Leadership Retreats + One-on-One Consulting Dig through the free content to get a taste of what it feels like to focus on yourself and your impact before diving into the brand you manage. If you like it, sign up for more. Growth is fun. |
#2. LEVEL UP YOUR BRAND:
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Level 2 is all about making great work.
This is where you take your personal style as a VP of Marketing and work with us to create meaningful work that resonates with your audience. This level is fun. And hard. This is where the work happens, where permits are granted, stories are written, and sunrise shoots are captured miles into the desert. This is where metrics are tracked, goals are hit, and coffee is inhaled. We work with you to create work that matters, validates, and connects. Everything we do is custom, strategy-driven, and hopefully a bit disruptive. |
Offerings:
+ Branding | Creative Direction + Video | Writing, Filming, Producing + Marketing | Launches + Photography | Art Direction + Package Design | Apparel Design + Content Creation | Social Media + Agency of Record | Full-service View case studies, watch a webinar, and join us on our mission to make marketing that has soul. |
#3. LEVEL UP YOUR COMMUNITY:
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Level 3 is all about giving back.
In Level 1, we work on you and harnessing your genius ideas. In Level 2, we work on your brand- what it stands for and who connects with it. And in Level 3, the name of the game is community. Your brand + Your core values + An initiative = LEVEL 3 We bring experiential marketing into your brand-driven world. Sometimes we build 3-D objects like trail signs and maps to add value to your community. Sometimes we throw speaking events in your local area. Sometimes we tell the stories of your athlete teams. |
Level 3 is the most complicated level, but also the most important. We look at how your brand can make a positive impact on our world.
We often bring the numbers people at your company in on this stage since there is a heavy element of philanthropy in this phase, often combined with a healthy serving of politics, so we want to make sure we work together to make positive change. |
Do you share our ethos?
1. Gratitude & Respect
We work with outdoor brands. This is a privilege. We respect the natural world, show it deep gratitude, and start every partnership from a place of appreciation that we have the privilege-- not the right-- to spend our money on skis, kayaks, and camp stoves. We also respect the cultures we are part of, like freedom and risk. |
2. Adventure & Misadventure
We live for adventure. Whether it's building a new brand, hanging off the side of a cliff with a camera, or attending your wildest holiday party, we're comfortable with risk. This is not our first rodeo, but we understand that it might be yours. We know how to be adaptable, creative, and shake some magic out of every budget. |
3. Guts & Grit
We stand up for what we believe in. That's the idea that the outdoors are for everyone. And that life is meant to be lived. And that outdoor brands should stop taking themselves so damn seriously because we're all in this to feel alive. We believe in hard work, human rights, and the pursuit of greatness. If you're here, you do, too. |