Their Story
Anna and Tom Danley decided to start a mountain bike guiding company offering guided rides, lessons, and camps. They named it Beyond the Boundaries because they are taking people on bikes “out of bounds” or “beyond” a city sidewalk. Anna and Tom are great. They didn’t want a logo that would be intimidating with jagged peaks and gnarly snow-capped piles of rock. Instead, they needed something that reflected who they are— friendly, fun, intelligent bike enthusiasts. They needed something to appeal to tourists and locals of all ages and skill levels.
How We Told It:
Anna designed a website with teal and brown, so we carried that into their logo. We used a mountain bike wheel as a sunshine behind some ever-so-slightly cartoon-y mountains. These are friendly mountains—places you would take your kids or your Mom. We made a few versions to accommodate the amount of information for specific uses. It makes a great sticker, too. I can’t wait to ride bikes with Beyond the Boundaries this summer.
Anna and Tom Danley decided to start a mountain bike guiding company offering guided rides, lessons, and camps. They named it Beyond the Boundaries because they are taking people on bikes “out of bounds” or “beyond” a city sidewalk. Anna and Tom are great. They didn’t want a logo that would be intimidating with jagged peaks and gnarly snow-capped piles of rock. Instead, they needed something that reflected who they are— friendly, fun, intelligent bike enthusiasts. They needed something to appeal to tourists and locals of all ages and skill levels.
How We Told It:
Anna designed a website with teal and brown, so we carried that into their logo. We used a mountain bike wheel as a sunshine behind some ever-so-slightly cartoon-y mountains. These are friendly mountains—places you would take your kids or your Mom. We made a few versions to accommodate the amount of information for specific uses. It makes a great sticker, too. I can’t wait to ride bikes with Beyond the Boundaries this summer.
