Episode 131: Burton Lead Designer Casey Callahan on Humanizing Creative
This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a...
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Iris Matulevich
- Mar 3, 2022
- 31 min
Episode 130: Women's Health Features Director Kristin Canning on Being Fascinated By The Details
"The people and the brands that I'm most drawn to are the ones that are really authentic." This week on the podcast we're joined by...
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Iris Matulevich
- Feb 24, 2022
- 28 min
Episode 129: Public Speaking Coach Hannah Michelotti on Presenting Yourself Authentically
"When you're not authentic, people don't listen to you." We're joined this week by Hannah Michelotti, public speaking and presentation...
440
Iris Matulevich
- Dec 9, 2021
- 25 min
Episode 128: Trew Gear Director of Operations Katherine Donnelly on Making Things Better
"Everything that's happened in the past year or two has really pushed companies to rethink how they do business and how they interact...
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Iris Matulevich
- Dec 2, 2021
- 24 min
Episode 127: Jamie Kirby on Making Your Vision a Reality
This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the...
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Iris Matulevich
- Nov 18, 2021
- 27 min
Episode 126: Town Hall CEO Robin Hall on Creating Your Outdoor Biz Community
Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's...
180
Iris Matulevich
- Nov 10, 2021
- 17 min
Episode 125: Troy Lee Designs Digital Marketing Manager Tanya Velazquez On Telling Your Brand Story
We’re joined this week by Tanya Velazquez, Digital Marketing Manager at Troy Lee Designs. Tanya talks about building customer...
660
Iris Matulevich
- Nov 4, 2021
- 19 min
Episode 124: Ibex GM Bonie Shupe on Reviving a brand
After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new...
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Iris Matulevich
- Jun 17, 2021
- 29 min
Episode 123: Climate Neutral CEO Austin Whitman on Taking Our Climate Impact Seriously
"More people are thinking about climate in a serious way than ever before." This week we're joined by Austin Whitman, CEO of Climate...
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Iris Matulevich
- May 27, 2021
- 23 min
Episode 122: Mountain Hardwear Marketing Dir. Matt Burbach on Authentic Brands & the Future of work
"How do you be real - and can you be real - to everyone at once?" We're joined this week by Matt Burbach, Director of Marketing at...
350
Iris Matulevich
- May 19, 2021
- 5 min
Episode 121: What Apple’s Ad Tracking Changes Mean For Outdoor Industry Advertisers (minisode)
We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor...
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Iris Matulevich
- Apr 29, 2021
- 26 min
Episode 120: Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand
"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips...
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Iris Matulevich
- Apr 15, 2021
- 6 min
Episode 119: What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)
COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor...
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Iris Matulevich
- Apr 1, 2021
- 5 min
Episode 118: 10 Creative Ways To Engage Your Athlete Team (minisode)
We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If...
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Iris Matulevich
- Mar 25, 2021
- 10 min
Episode 117: 5 Signs Of An Extraordinary Creative Director (minisode)
"Your creative agency shouldn't be in the friend-making business." Lisa's on the show to chat about five traits to look for in a...
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Iris Matulevich
- Mar 18, 2021
- 21 min
Episode 116: Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself
"The most exciting thing in skiing is women." We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week...
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Iris Matulevich
- Mar 11, 2021
- 5 min
Episode 115: How Outdoor Brands Can Utilize Instagram Reels (minisode)
Is your brand missing out on the power of Instagram reels? Let's fix that! Iris brings her social media insights to the podcasts to...
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Iris Matulevich
- Mar 4, 2021
- 25 min
Episode 114: Professional Skier Lynsey Dyer on Celebratory Creativity
"I do think that we in this industry, as small as we are, we are mighty." We're joined by pro skier, artist, producer, founder, and woman...
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Iris Matulevich
- Feb 24, 2021
- 8 min
Episode 113: Humanizing the Workplace (Minisode)
30% of your life is spent at work. How are you showing up there? Lisa's on the minisode to talk about corporate culture, leadership...
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Iris Matulevich
- Feb 17, 2021
- 17 min
Episode 112: Photographer, Filmmaker, and Adventurer Evan Green on Speaking A Visual Language
This week we're joined by documentary-style photographer Evan Green! Evan chats about the special requirements of shooting mountain...
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