We weren't taking this lightly. We wanted to hear from everyone. We wanted to know what made this town tick, what it collectively believed in, and what made people proud of their town. Project leader, and valued community member, O'brien Byrd, assembled a team of C-Falls residents ranging from baristas to teachers to town council members and we talked it out for hours. And then again. And again. Hours and hours. 

We knew that this word "gateway" had to go. The connotations of this word "gateway" were always that Columbia Falls was just a stop on the way to something better. People were proud that in the rugged, beautiful terrain of Montana, their little town had been through a lot, yet they still lived there. Columbia Falls residents are generally tough, but a friendly kind of tough. Every day seems to bring adventure of some sort. That settles it, we thought, adventure lives here.  A tagline was born.