|
DELIVERABLES:
|
Background:
|
The Glacier National Park Conservancy is the official non-profit fundraising partner of Glacier National Park and works to improve the experience for park visitors by providing support for preservation, education and research through philanthropy and outreach. They annually raise over a million dollars to help fund projects throughout the park.
|
A large portion of their funding is raised annually through “Give Back to Glacier Week” every September. A goal of $50,000 was established for this campaign. It was to be matched which matched, dollar-for-dollar, by the Glacier Conservancy Board of Directors, creating $100,000 in total funds.
|
Campaign DevelopmentDELIVERABLES:
YOU FOUND IT CAMPAIGN + Creative Direction + Campaign Creation + Campaign Management + Copy Writing + Design + Photography + Community Collaboration + Project Management + Social Media Management |
|
|
Approach:
Glacier National Park is a magical place. It touches all of us who call the surrounding areas home. We kept this in mind as we created a colorful, bold campaign that reflected on the unique experiences we find while playing in the park. Whether it’s a magically peaceful sunset on the shore of Lake McDonald, a breathtaking view found on a strenuous hike, or an explosion of stars viewed from Logan Pass, we all have found these (or similar) memorable experiences while inside Glacier National Park. The campaign also paid a tongue-in-cheek nod to the #findyourpark campaign by the National Park Service by utilizing the tagline: YOU FOUND IT. This was tied directly into a call to action of “FUND IT” that created a natural progression for the eyes as they moved across the creative elements. |
Results:
This one blew away all expectations. The original goal was to raise $50,000 which would be matched by the board of directors to make $100,000. Once all the donations were calculated, $160,840 was donated by the public (322% of their goal!). Combined with the $50,000 donated by the Board, this came to a grand total of: $210,840! We couldn’t be more thrilled at how well this turned out knowing that this money will go toward funding projects to provide education, preservation and research in Glacier National Park. |
|
|
|
$210,840
raised during give back to glacier week
quick stats:
|
GOAL:
The GNP Conservancy wanted to raise $50,000 during Give Back to Glacier Week, meaning with the $1 for $1 match, they would raise $100,000 total. |
APPROACH:
We delivered a colorful, bold campaign that would directly play off the FIND YOUR PARK campaign put on by the National Park Service, as well as something that would connect locals with the place they love. |
RESULTS:
This campaign raised $210,840 during Give Back To Glacier Week! |
