SUMMER PHOTO SHOOTS:
GSI Outdoors is a ridiculously fun company. They wanted to make their social media reflect their playful brand ethos and gear that withstands real adventures.
Since fun is our main M.O. here at Wheelie, they came to the right place. After a big ol' strategy session with the GSI crew, we came up with a new plan for their social media and creation of an ambassador team.
Now, every day, we infuse life and action and ingenuity into their social feeds and blog posts to show how much fun the GSI experience really is. We use athletes, locals, and friends, and we successfully convince them to do backflips over stoves in the name of fun.
Enjoy this small sample of our work with GSI: