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JOE IPA

10BARREL BREWING CO.

IT'S A LIFESTYLE.

SCOPE OF WORK

We freaking love working with 10 Barrel. It was an honor to get to do the marketing and creative for another delicious beer in their lineup, this time the most widely-distributed IPA in their lineup. 

JOE IPA, to be exact. And with a classic name like JOE combined with a complex combination of flavors and hops, we knew we had to show to complexity of mountain dwellers; we are a people of simple thrills and deep thoughts. We went with "It's a lifestyle" as the main headline for this campaign to show that as mountain people, we mindfully choose our way of life, from deep pow days to waxing skis to watching sunsets from a truck camper.
​It's a good life, and a good life deserves great beer.

DELIVERABLES

+ Strategy
+ Branding
+ Photography
+ Copywriting
+ Sourcing Models/Athletes
+ Ad Design & Layouts

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Ad Layouts


JOE IPA Campaign
Drink Joe IPA
Drink Beer Outside

Getting The Shot

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secondary layouts

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It's a Lifestyle
Pillow Lines and vanlife

DRINK BEER OUTSIDE

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HEADQUARTERS:
​406-862-1440

130 Lupfer Ave.
​Whitefish, Montana 59937
​hello@wheeliecreative.com
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BEHIND THE WHEEL
I can't recommend Wheelie enough. Our website launch was almost too successful, and we could barely keep up with the amount of orders we received as soon as we announced the rebrand. They are ah.MAZING!"
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