By: Collin Hamman, Designer
The culture of the dirtbag is long respected in the outdoor industry. The term "dirtbag" originally referred to climbers who were so devoted to their sport they let social norms fall to the wayside... those pesky practices like day jobs, personal hygiene, and well-balanced meals. Since then, the dirtbag culture has evolved and grown: just as there are countless varieties of warm parking lot beers to consume on a tailgate, a myriad of flavors of dirtbag can now be found through a quick search of mountain town dive bars and roadside rest areas. You fall somewhere in this menagerie of adventurous creatures... it's up to you to decide where.
0 Comments
By: Iris Matulevich, Creative Team
Alright. You have your favorite mug and your business-on-the-top, party-on-the-bottom video conferencing outfit. You don’t have to share a bathroom and your best pen is no longer at risk of being stolen. You’ve adapted to the work-from-home lifestyle. Or so you think. When we all vacated our offices and headed home to work from our couches, kitchens, and dens, we were worried about communication. We were worried about losing quality time with each other and we were worried about what it meant to no longer have in-person meetings. Over time, we assuaged these worries and found a new normal. But we forgot one important part of office life that doesn’t transfer to at-home work: the commute. What do a bunch of creative nerds do when they're stuck at home? They break out the books. We checked in with the WHEELIE team to see what they've been reading lately and they gave us some very on-brand recommendations for each of their personalities.
By: Iris Matulevich, Creative Team
Hi - your friendly neighborhood extrovert here. While some folks are basking in the joy of their work-from-home solitude and realizing they never want to work in an office again (cough, cough, Lisa Slagle), some of us aren’t the type to stay productive and sane while stuck at home alone. I will admit I have started talking to my plants on the windowsill - but they don’t laugh at my jokes nearly as much as my coworkers do. At least they don’t make fun of me for eating Spaghettios every day. By: Iris Matulevich, Creative Team Social media can suck.
Sure, it’s the home of endless dog photos and hilarious memes and Humans of New York. But it’s also a source of toxic debates, trolls, pyramid scheme shillers, body shamers, and a constant negative news cycle. If the people sliding into your DMs make you want to slide under a rock and live there for the foreseeable future, your relationship with social media needs adjusting. By: Michael Crenshaw, Account Manager 1. Directions.
Most yurts are located in remote destinations where you’re fortunate enough to be fully unplugged or cell phone service can be spotty at best. So loading up the GPS before you depart can become mission critical if you’re unfamiliar with the destination. This is because most cell enabled GPS programs are unable to load directions once you’ve lost service, and turning back is never an option! I FUCKING HATE MARKETING.
Did I just say that out loud? As an 11-year agency owner, am I publicly allowed to admit that? Are my clients going to doubt our services? Are my employees going to think their jobs are at risk? Are you going to think I’m just some entitled elder millennial? Probably, if you don’t finish this article… and even then, you’re free to feel however you want about these words. The thing is, I have to say them. These words, this version of truth, can’t live inside me anymore. By: Lisa Slagle, 2016
Last week, I was in Revelstoke, standing at the top of steep, rocky chute, staring down at a giant, terrifying pile of rocks at the bottom of it, when I realized something: I feel the most intelligent, powerful, and happy when I am strapped into my snowboard and picking my way through rocks on steep, exposed terrain with very high consequences. |
LEVEL UP YOURSELF.Level 1 of 3: Archives
July 2020
Categories |