I secretly always wanted to be a firefighter. I wanted to be physically strong and mentally calm under pressure to help people hold it together in a time of crisis. I wanted to save all the kittens from all the trees.
Alas, I'm just a nerd with a computer.
And my business is brimming with the finest fellow nerds in town.
When my team sighs in frustration with their tasks or yells at their computer while coding, I like to remind the crew with a smile that "Unfortunately, none of us are firefighters. We're not saving lives." Nothing that bad will happen if the logo we make isn't coming together quite right without taking a break and coming back to it later.
This has been a good reminder for myself lately, too.
The stress of entrepreneurship weighted my soul for the past year. 2017 was a huge year, and I carried the brunt of it so no one else had to. Then, as the snow around me started to melt, so did the stress.
I remembered that this company is ridiculously fun.
The work we do at Wheelie, while not crucial to humanity, does make life easier when done well.
Great design explains things. Great video connects with the human heart. Great strategy amplifies brands above their competition. And of course, great project management creates lasting relationships with the human beings who choose to partner with us.
Recently, I hosted the first ever Wheelhouse Workshops event: Action sports photography workshops for women. It went extremely well and was more meaningful than I could have imagined. More on that in another post...
We had pro photographers as coaches: Re Wikstrom and Abby Cooper. We had athletes as subjects for the on-snow day: Katie Kennedy, Nirvana Ortanez, and Sierra Swan. And we had the big guns, Roam Events, help organize the event, with sponsorships from Alpha Coffee, Camber Outdoors, and SCOTTFreeski.
Getting other people stoked to create and pursue their dreams reinvigorated my sense of gratitude that I get to create for a living, even though these days, that mostly means creating jobs for others instead of directly creating artwork and video work. It's a good life.
Owning a business is a massive amount of work. Here's how I keep it fun by balancing owning Wheelie with my passion for adventure. -Lisa