Machines For Freedom

WHEN ENDURANCE MATTERS MOST

PROJECT SCOPE

Machines For Freedom approached us to produce a video campaign around the launch of their new Endurance Bibs. When the Endurance Bib 2.0 launched, they wanted to see results. Wheelie was there to help create the hype!

For this concept we paired a local rodeo champion against a professional triathlete that was kitted out in MFF gear. As the scenes progress we see a casual ride through the woods turned into a human vs. horse race, and that these bibs have got your back.

DELIVERABLES

  • Strategy

  • Creative Direction

  • Video Conception 

  • Location Scouting and Model Casting

  • Videography

  • Music Licensing

  • Post-Production

  • ​Photography​​​​​​​​​​​​​​

  • ​Social Media Curation​​​​​​​​​​​​​​​​​​

  • ​Email Design and Launch​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

PHOTOSHOOT GALLERY

THE

IMPACT

The results of this campaign were fantastic! The Product launch email had a 49.4% open rate and a 3.9% CTR which sparked $5296 in revenue from that single email blast. In a completely organic push the first week on social media, the videos got 400 likes, 35 comments, 53 shares and 12 saves. They reached 9441 accounts on Instagram, of which 30% (2855 accounts) were non-followers.

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