Machines For Freedom
WHEN ENDURANCE MATTERS MOST
Machines For Freedom approached us to produce a video campaign around the launch of their new Endurance Bibs. When the Endurance Bib 2.0 launched, they wanted to see results. Wheelie was there to help create the hype!
For this concept we paired a local rodeo champion against a professional triathlete that was kitted out in MFF gear. As the scenes progress we see a casual ride through the woods turned into a human vs. horse race, and that these bibs have got your back.
Location Scouting and Model Casting
Social Media Curation
Email Design and Launch
The results of this campaign were fantastic! Reaching thousands of people through email blasts and organic social media posts. This campaign was a complete success in terms of generating revenue for a new product launch and increasing general brand awareness of Machines For Freedom.