Machines For Freedom

WHEN ENDURANCE MATTERS MOST

PROJECT SCOPE

Machines For Freedom approached us to produce a video campaign around the launch of their new Endurance Bibs. When the Endurance Bib 2.0 launched, they wanted to see results. Wheelie was there to help create the hype!

For this concept we paired a local rodeo champion against a professional triathlete that was kitted out in MFF gear. As the scenes progress we see a casual ride through the woods turned into a human vs. horse race, and that these bibs have got your back.

DELIVERABLES

  • Strategy

  • Creative Direction

  • Video Conception 

  • Location Scouting and Model Casting

  • Videography

  • Music Licensing

  • Post-Production

  • ​Photography​​​​​​​​​​​​​​

  • ​Social Media Curation​​​​​​​​​​​​​​​​​​

  • ​Email Design and Launch​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

PHOTOSHOOT GALLERY

THE

IMPACT

The results of this campaign were fantastic! Reaching thousands of people through email blasts and organic social media posts. This campaign was a complete success in terms of generating revenue for a new product launch and increasing general brand awareness of Machines For Freedom.

HELLO@WHEELIECREATIVE.COM
406-862-1440

 

 HQ: CRESTED BUTTE, CO

© 2022 WHEELIE, LLC | PRIVACY POLICY

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