Machines For Freedom
WHEN YOUR BIKE IS YOUR CONSTANT
We developed an Everyday Bib campaign for Machines For Freedom with a focus on the constant in every cyclist's life...their bike.
No matter who you are, where you live, what the weather is doing, or how you roll, your bike can be your rock.
This campaign features 15 women in 15 locations all doing what they love. It shows that this bib is for everyone, every day!
We purposefully made this project with a legacy video that pulls apart into endless demographic-specific social cuts, and content for the entire summer. We cast different humans in different places all over the country and thanks to flawless pre-production work, we shot this in 3 rowdy days.
Campaign and Brand Strategy
Location Scouting and Model Casting
3 days of filming
Post-Production : 600 photos, 20 designed ads, 15 videos
3 days of Photography
Social Media Curation
Email Design, Copywriting, and Launch
This campaign was cool on a lot of levels. First of all, everyone who rode in it was STOKED to organically share this content on their platforms, so the work had a lot of authentic reach and loyalty. MFF gained a lot of new followers on social from friends supporting their friends in these videos. Secondly, MFF has content for the entire year (and beyond) for this product line. This might be the most bang for the buck we have ever provided.