Project Scope:Mana Threads and Wheelie collaborated to define the brand essence of Mana Threads. Together we journeyed down a luscious path of vocabulary, meaning, color palettes, and patterns. This portfolio is a culmination of messaging and assets that give visual life and meaning to Mana Threads. The following will support the brand as it continues to grow and thrive.
With this project, our mission was to visually enhance the brand and fortify its message. We approached the Mana Threads messaging and branding exercise with a deep dive into the heart of the brand, and teased out the strongest parts, to create a badass curation of the Mana Threads vibe. |
Deliverables:+ Strategy
+ Copywriting + Core Messaging + Brand Identity & Refresh + Business Cards + Clothing Tags |
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Logo Refresh:
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Before Wheelie:
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After Wheelie:
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Color Palette:
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Clothing Tags & Business Cards
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Brand Assets
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