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OUR STORY:
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We're the first to admit, agencies tend to suck.
All that corporate jargon and bazillion dollar strategy that proves they don't know the difference between ripping skins and showing skin... and then you're supposed to trust them with your brand? Gross. That's why we're the anti-agency. Wheelie is a story of something from nothing. There are no investors, no power-suited people behind the curtain of this business, and certainly no committee of retired NFL players who make decisions for us and our clients. It all started with snowboarding. Wheelie was born in 2009 in the small, mountain town of Crested Butte, CO as a means to support our founder's snowboarding habit. Lisa shredded all day and designed all night by the light of a laptop. She handed out business cards on chairlifts and turned down parties. She hustled. She moved to Utah and spent exactly one year as a photo editor there while keeping Wheelie going at night. Scooping up friends at Snowbird, she hustled harder and learned as much as she could about the nuances and intricacies of the outdoor industry before packing up her Subaru and heading north toward pillow lines only dreams are made of. Great work breeds more great work. In 2012, on a solo trip to Canada, Lisa’s car died outside of Whitefish, MT, so she and her dog, Scout, threw down some roots, got an office, and started hiring Montana’s best to join the hustle. Then shit got real. Wheelie exploded into an oblivion of creativity, joy, and results. Now we are built of a solid in-house team working nationwide, all over the country. We travel a ton, so our leadership team can come to your HQ. We also have a brick-and-mortar office in downtown Whitefish if you want to come here and go mountain biking or snowboarding before sitting down at our super dope conference table. Either way, we're excited to make it happen. Welcome to the ride. |
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The Crew:
Our Leadership
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Lisa Slagle, Founder + PRINCIPAL
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Lisa grew up in Fort Collins, working in bike shops, instructing snowboarding, and building drop-in ramps off of rooftops into rail parks that she welded herself. In order to delay growing up while supporting her snowboarding habit, Lisa single-handedly started Wheelie in 2009 from the small town of Crested Butte, CO. After almost every business in town had a new logo and brand identity, she moved to Whitefish to throw down some roots and grow her business into an oblivion of awesome. Armed with a BFA in Graphic Design and a minor in Creative Nonfiction Writing from Colorado State University, Lisa thrives on creating in all capacities from words to pixels to paint. She believes in wearing t-shirts to business meetings, shaking creativity out of cracks, and the unlimited power of play. Her approach generates successful projects that are fun and unabashedly human.
Lisa is also an adjunct instructor of design at FVCC, a writer, and often speaks at industry events. (Check out her Creative Mornings speech HERE.) When she's not working, Lisa enjoys putting core shots in her snowboard, crashing her mountain bike, and digging her snowmobile out of deep powder in the backcountry. |
Jessica Parker, OPERATIONS DIRECTOR
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Jessica found her way to Montana after running all the rivers east of the Mississippi that she could find. She hauled her two adorable boys west on a family trip, and knew right away that the Northern Rocky Mountains were going to be home.
This Jersey-native is fun, creative, and passionate about everything she does. Jessica is skilled in business communications and graphic design which means she can relate your amazing business ideas with design concepts. She keeps the gears greased at Wheelie which means your project runs smoothly. When she’s not working, you might find Jessica around town coaching or playing soccer, looking for new lines to ski, or relaxing with her kids at the lake. |
Amanda Guy, creative TEAM
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We are so stoked to have Amanda Guy on our team. Do you like fun? Then you will like 'Manda. She's one personable, hardworking, talented lady, and a champ with all things creative. Whether it's design or photography, Amanda's on it. She earned a BA from the School of Film & Photography from MSU in 2009 and an AA in Graphic Design from FVCC.
Amanda is a Kalispell native, and she can't decide what she loves more: bacon or Star Wars. Feel free to ask. |
IRIS MATULEVICH, Creative Team
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No one can say her last name, but we're keeping Iris forever. Iris started at Wheelie as a marketing intern during her pursuit of a Business Admin degree at Gonzaga University with a concentration in Marketing and double minors in English and Entrepreneurial Leadership. That's right, Iris is an over-achiever. But she's our over-achiever, and we wouldn't have it any other way. She kills it for us on the social media front.
Iris is a local from the Flathead Valley. On the weekends, she is always bagging peaks, mountain biking, or taking ridiculously pretty summit sunset photos like a badass, but here at Wheelie, she geeks out on analytics, strategy, and trending hashtags. She's organized, hilarious, and one hell of a researcher, too. (And she didn't get scared away when we tasked her with organizing and planning Montana's first Camber Outdoors event on her very first day of work.). What a champ. Welcome to the crew, Iris. |
Michael Crenshaw, Accounts Team
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Michael arrived in Whitefish and got thrown into an office full of women. Unarmed with puppies or chocolate, Michael bravely stepped into the trenches of our Whitefish office and seems to be not only surviving, but thriving.
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HILARY BYRNE, Creative Team
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Hilary Byrne is a badass. Based out of Bozeman, she joined our crew as our official Storyteller-- helping craft and edit video that honors and elevates the story behind the products for our clients.
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Andrew Chad, Creative Team
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Andrew Chad, or @a.chad on Instagram, is our go-to freelance photographer. He's fun, dependable, and can carry a whole lot of gear to the top of anything.
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TOMMY PENICK, CREATIVE TEAM
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This is Tommy. He is kind of like a Golden Retriever trapped in a human's body. He's friendly, dependable, and hard charging, and he is our go-to when we need RED footage filmed by the industry's top shelf videographer.
We are trying to get Tommy to move to Whitefish full-time, but for now, he still resides in North Carolina. Don't let this fool you-- he can ski backwards with insane amounts of heavy video gear and flawless shooting skills. He's usually even too badass to wear gloves. It's very confusing. Impressive, but confusing. We've also made him film underwater commercials in freeing water with a questionably thin wetsuit, drag 80lbs of cable cams up mountain bike trails, and lay in a puddle and let a dirt biker splash road gunk all over his face. Thanks, Tommy. You're the best. Check it: http://www.tommypenickphoto.com |