case   study

Wait, there's meat in this bar? 
The biggest hurdle for Omnibar was educating consumers about the contents of the bar (meat, veggies, occasionally fruit) while setting flavor expectations for a savory goodness that exceeded beef jerky. 
After all, Omnibar is not beef jerky.
We came up with a new tagline, adventure fuel, and included information on the packaging to help set flavor expectations from the start. We also used greater visuals of what the consumer was about to experience. And fun. We added a lot of that, too.

BEFORE:   EAT IT ALL!   

AFTER:  ADVENTURE FUEL

ADVENTURE   FUEL

PACKAGE  DESIGN  CONCEPTS

HONEY CHERRY ADVENTURE BAR DESIGNS

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