Ever wonder what it means when a brand's products are "adventure tested?" Listen and learn with our guest Morgan Makowski, Global Marketing Director at HydraPak. Morgan talks about working with agencies, the art of leading a creative team, and the importance of mentorships for women in the outdoor industry. Leave a comment below or an iTunes review to give us feedback on the show, and don't forget to send in your guest recommendations for Season 4!

Follow Morgan:
@morgmak
@hydrapak
hydrapak.com
Morgan's LinkedIn

Fiona's dream job? A job where she rides her bike every day. Fiona is now USA Marketing Specialist at Specialized Bicycles, so we think she pretty much nailed it. Fiona talks about managing ambassadors and athlete teams, her transition from athlete to industry specialist, and how she got involved in the bike industry in the first place. Fiona's spirit and enthusiasm will have you itching for summer rides all winter long. Leave a comment or iTunes review to let us know what you think about the show!

Follow Fiona:
@fiooooonaaaa
specialized.com
@iamspecialized

"Just making a good product, in my opinion, isn't enough anymore." On this episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry. Leave a comment or an iTunes review to let us know what you like about the episode!

Follow Luis:
@coloradooutdoorrec
choosecolorado.com/orec​