WHEELIE: FOR BRANDS THAT THRIVE OUTSIDE
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​OUTSIDE BY DESIGN

THE PODCAST about the business of creativity in the outdoor industry

Season 3 Episode 25: Morgan Makowski & HydraPak

12/11/2018

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Ever wonder what it means when a brand's products are "adventure tested?" Listen and learn with our guest Morgan Makowski, Global Marketing Director at HydraPak. Morgan talks about working with agencies, the art of leading a creative team, and the importance of mentorships for women in the outdoor industry. Leave a comment below or an iTunes review to give us feedback on the show, and don't forget to send in your guest recommendations for Season 4!

Follow Morgan:
@morgmak
@hydrapak
hydrapak.com
Morgan's LinkedIn
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Season 3 Episode 24: Fiona Swartz & Specialized

12/10/2018

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Fiona's dream job? A job where she rides her bike every day. Fiona is now USA Marketing Specialist at Specialized Bicycles, so we think she pretty much nailed it. Fiona talks about managing ambassadors and athlete teams, her transition from athlete to industry specialist, and how she got involved in the bike industry in the first place. Fiona's spirit and enthusiasm will have you itching for summer rides all winter long. Leave a comment or iTunes review to let us know what you think about the show!

Follow Fiona:
@fiooooonaaaa
specialized.com
@iamspecialized
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Season 3 Episode 23: Luis Benitez & Colorado Outdoor Recreation Industry Office

12/4/2018

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"Just making a good product, in my opinion, isn't enough anymore." On this episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry. Leave a comment or an iTunes review to let us know what you like about the episode!

Follow Luis:
@coloradooutdoorrec
choosecolorado.com/orec​
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    Outside By Design

    A business podcast for people who love the outdoor industry.

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  • LEVEL UP
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