"I have always been kind of used to working twice or three times as hard."

This week we're joined by Kristin Carpenter - founder/CEO of Verde Brand Communications and host of the Channel Mastery podcast. Kristin shares how she's changed over 20 years of owning her PR agency, her experience running a company as a woman and a mom, and how brand leaders can sign up for her Multi-Channel Marketing Academy. Kristin dives deep into personal evolution, the impacts of COVID, and thought leadership.

Follow Kristin:
@verdebrandcommunications
@kc.carpediem
LinkedIn
Multi-Channel Marketing Academy
channelmastery.com

​Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

Even though she prefers the written word to communicate, outdoor journalist Amelia Arvesen CRUSHED this conversation! Amelia joins us to talk about what makes a good story, the role of truth in journalism, and why she started the Honing Her Craft newsletter featuring female creatives across all industries. You won't want to miss this episode!

Follow Amelia:
@hi_amelia
honinghercraft.substack.com
ameliaarvesen.com
​
Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

"I want to be the best at what I'm doing and I'm going to put the time in."

This week we're joined by designer and illustrator AJ Wiley! AJ discusses his newly launched apparel brand Kumawave, his goal with his art, how TikTok success grew his following, and why artists shouldn't value engagement numbers.

Follow AJ:
AJ's TikTok
@ajwiley.design
@kumawavebrand

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

"You don't have to know how to do something to start."

This week we have TWO guests on the show: Analise Cleopatra and Aly Nicklas, directors of the bikepacking film "Pedal Through." The film follows Analise and friend Dej'uanae Toliver, first time bikepackers, as they head into the Oregon forest led by professional biker Brooklyn Bell. 

Analise and Aly chat about the documentary process, the logistics of filming a bikepacking trip, communication during co-directing, and changing how being active while pregnant is viewed.

Follow Aly and Analise:
@cleeeopatra
@alynicklas
Watch Pedal Through

​Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

We're joined this week by Peggie dePasquale, Associate Director of Wyoming Wilderness Association. Peggie talks about how COVID hit her organization, the challenges of disseminating information in a rural area, and the controversy surrounding wilderness areas and mechanized recreation. This is a perfect Level 3 conversation, listen in!

Follow WWA:
palisadesproject.org
www.wildwyo.org
@wyomingwilderness

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

We're joined this week by outdoor photographer Gritchelle Fallesgon! Gritchelle talks about what makes a great photo, why photographing women of color getting rad in the outdoors is her jam, and the less sexy side of photography people don't talk about. Gritchelle is a talented artist and wonderful person to boot! 

Follow Gritchelle:
@gritchelle
gritchelle.studio
gritchelle.photos

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

To post the photo or to not post the photo? COVID-19 has thrown us all for a loop, but especially the outdoor industry. Is it ethical to encourage outdoor adventure these days? What about travel? How can we find a happy medium between promoting healthy adventures and staying safe? Iris dives into these questions in our latest podcast minisode.

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

This week on the show: athlete, social media manager, and nursing student (!) Alex Pavon! Alex manages social media for Juliana bicycles and focuses on spreading positivity and doing good in the world. Alex chats creativity, content creation during COVID, and adding substance to social media.

Follow Alex: 
@alexjpavon
@julianabicycles

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

"We have to be able to tell our own stories."

This week we're joined by Martina Duran, co-founder of Textured Waves. Textured Waves is a collective of women of all shades, riding the waves - founded by female BIPOC surfers for female BIPOC surfers. Martina talks about their short film "Sea Us Now," her journey of self-acceptance and how it coincides with the ocean, and how brands can better represent their customers.

Follow Martina:
@texturedwaves
@duranmc
texturedwaves.com
Watch Sea Us Now

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!

"Integrity is doing what you said you would do when you said you would do it."
We're joined this week by Vanessa Faye Foerster, Mental Endurance Coach and triathlete! Vanessa will get you fired up to tackle life's challenges. She talks about building integrity with yourself, how we shouldn't fear failure, and how she's working to diversify the starting line in triathlon. 

​Follow Vanessa:
@vanessafayefoerster
vanessafayefoerster.com
diversifytriathlonmovement.com

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!