This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown. 

Follow Ashley:
@anikkir
@shredly
shredly.com
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Follow us: @wheeliecreative 
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us an iTunes review to let us know what you think about the show!

A bike can change a life. No one knows that better than this week's guest Erin Machan, co-founder of Project Bike Love. Erin shares how bikes impact communities, how to tackle the obstacles in the way of your dreams, and how to ignore the noise of the naysayers. 

Follow Erin: 
@outdoor_boujee
@projectbikelove
projectbikelove.org

Follow us on Instagram: @wheeliecreative 

​Keep your eye on the chase. This week's guest: Jenn Kriske, founder of women's cycling apparel company Machines for Freedom. Jenn talks about her feelings around March's word Revolution, breaking the "rules" of cycling, and navigating a company acquisition. 

Follow Jenn:
@machinesforfreedom
@jenn.kriske
machinesforfreedom.com

Follow us on Instagram: @wheeliecreative 

Don't forget to leave us a review to let us know what you think about the show!

What happens when you decide to create your own destiny? We're kicking off season 4 of Outside by Design with the incredible Micayla Gatto: professional athlete, artist, and damn good person. Micayla shares her thoughts around this month's keyword, Initiative, discusses her experience making Ferda Girls, and shares how she stays balanced as an athlete and artist. 

Follow Micayla:
@micaylagatto
www.micaylagatto.com
Ferda Girls Video
Intersection

Follow us on Instagram: @wheeliecreative 
Wheelie's Superbowl commercial

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Fiona's dream job? A job where she rides her bike every day. Fiona is now USA Marketing Specialist at Specialized Bicycles, so we think she pretty much nailed it. Fiona talks about managing ambassadors and athlete teams, her transition from athlete to industry specialist, and how she got involved in the bike industry in the first place. Fiona's spirit and enthusiasm will have you itching for summer rides all winter long. Leave a comment or iTunes review to let us know what you think about the show!

Follow Fiona:
@fiooooonaaaa
specialized.com
@iamspecialized

How far out do outdoor brands start planning their future product lines? Find out on this episode of Outside by Design where we chat with Marie Weathers from Dakine. Marie talks about her role as Dealer Services Manager, the dilemma of B2B sales vs Direct to Consumer, and her surprising background before she started working at Dakine. Leave a comment below and let us know what you think of the episode!

Follow Marie:

@sweaterweathers

@dakine

What's it like being a female mechanic in a sea of men? Find out from Sara Jarrell, Women's Program Coordinator at Sram and quite possibly the best mechanic in the country. Sara talks about sponsorship do's and don'ts, the unique mechanical challenges of being the mechanic for the US Paracycling team, and her mission to get more women on bikes.  

Follow Sram:
@srammtb
@sramroad
Sram Newsletter

This week on the podcast: the incredible designer Brooklyn Bell! Hear Brooklyn talk about her need to create art and how when she couldn't find heroes in the outdoor industry she decided to make her own. 

Follow Brooklyn:
@badgal_brooky
brooklynbelldesign.com

We're doing a Q&A session for next week's episode, so leave your questions for Lisa in the comments or send them to our Instagram @WheelieCreative and have them answered on the podcast!

 This week we talked to Ash Bocast, co-founder of Roam Events. Ash chatted about what a work/life balance looks like when you live in a teal school bus, the action-packed weekend of shred that is Roam Bike Fest, and plans the ladies of Roam have for the future to continue rocking the mountain bike world. Also included is her award for "Best View Out of a Walmart Parking Lot." Leave us a comment or review to let us know what you think! Happy listening!

Follow Ash:
​@roamrydes
@thisisroam
thisisroam.com
roambikefest.com

Welcome back to Outside by Design! This week on the podcast: TGR's very own Katie Lozancich! Katie, digital content contributor at Teton Gravity Research, shares her thoughts on digging deep in subject interviews, her transition from photography to journalism, and telling stories of the pain behind the stoke in mountain communities. Leave your thoughts about this latest episode in the comments below!

Follow Katie: @katielo.photo
katielozancich.com
www.tetongravity.com
Shifting Gears

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