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​OUTSIDE BY DESIGN

THE PODCAST about the business of creativity in the outdoor industry

Ep. 5.23 Lessons Learned From 100 Podcast Episodes

10/7/2020

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We're celebrating our 100th (!) episode of Outside by Design with a special minisode!

Lisa sits down and reflects on the themes that have come up after 6 years of podcasting and what we have learned about growth from our past guests. This episode covers the chaos of creativity, the evolutionary process, and where we're going from here.

​Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!


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Minisode 4: Why Zoom Calls Are So Exhausting

5/26/2020

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WFH Zoom meetings leaving you beat at the end of the day? You're not alone. Iris and Lisa dive into the science behind why video calls are making us more on edge lately. 

Read more:
BBC Article
TED article on Zoom fatigue
Psychology Today on how to recover

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!


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Minisode 3: Why We Love TikTok

5/18/2020

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​TikTok 'til we drop.

Elder Millennial Lisa and Baby Millennial Iris discuss their love for the trending video app TikTok. What makes this platform so different? Which of our two hosts is verified TikTok famous? How can your brand get involved? Listen to find out.

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday (and the occasional minisode). Please leave us an iTunes review to let us know what you think about the show!


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Ep 5.6 Jessica Miyuki

5/13/2020

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​"Surfing forces you to be patient. You just have to roll with the punches."

We're joined this week by textile designer and Salt Atlas founder Jess Miyuki! Jessica talks about working at Billabong, freelancing, and her journey to becoming a business owner. She shares her design process, how she had to pivot her business during a pandemic, and why she's drawn to surfing. This episode will have you yearning for the beach!

Follow Jess:
@jessicamiyuki
jessicamiyuki.com
@salt.atlas
saltatlas.co

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!


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Ep 5.4: Gale Straub & She Explores

4/29/2020

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PicturePhoto: Jon Gaffney
"It just feels important to share a diverse range of stories and experiences."

The queen of podcasting herself is here - Gale Straub, founder of the She Explores podcast and co-founder of Ravel Media. Gale is a well-rounded creative and she joins us to talk monetizing her passions, creating community with intention, and creating content during a pandemic. 

Follow Gale:
@she_explores
she-explores.com
@galestraub
galestraub.com
@ravel.media
ravelmedia.co

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!


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Ep 5.3: Dr. Sara Boilen

4/23/2020

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"It's not as easy to have the conversation about mental health as it is to have about physical health."

We are joined this week by Sara Boilen, clinical psychologist and founder of Sweetgrass Psychological Services (oh yeah, she's also an avid outdoorswoman). Sara joins us to talk about leveling up yourself in this pandemic - including tips on coping strategies, creativity over Zoom, and leadership in times of strife. Sara also dives into mental health stigma and the debate over spending time outdoors right now. You're going to love this episode!

Follow Sara:
@sweetgrasspsychological
sweetgrasspsychological.com

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!



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Ep 5.2: Claire Smallwood & SheJumps

4/16/2020

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"We're SheJumps, not SheStandsStill."

Today we're joined by the incredible Claire Smallwood, co-founder and Executive Director of SheJumps. After 14 years of running a nonprofit, Claire has plenty of insights to share about leadership, managing a team of volunteers, and partnering with brands the right way. Claire is our first guest to speak on Level 3: Level Up Your Community and she embodies that spirit wholeheartedly. Take a listen!

Follow Claire:
@clairesmallwood_
@shejumps
shejumps.org

​Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!



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Minisode 1: Why The Process Matters More Than Numbers

4/13/2020

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"The reason WHEELIE grew is I fell in love with making shit."

This week's minisode covers what Lisa hates about marketing and how to embrace the creative process during the era of COVID-19. If you're a business owner, marketer, creative, or leader, this episode will explain why people matter more than numbers and how the athlete mindset helps in business.

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!


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Ep 4.32: Jenny Verrochi & Wild Barn Coffee

12/11/2019

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Everybody messes up, it's just how you react that counts. This week we're joined by Jenny Verrochi, Co-Founder of Wild Barn Coffee (formerly Backcountry Nitro). Jenny talks about getting caught up in the Backcountry trademark debacle, her experience founding a company with her best friend, and how they bring an authentic, wild spirit to their brand. We can't wait to see where Wild Barn goes from here!

Follow Jenny:
@jennnnygirl
@wildbarncoffee
wildbarncoffee.com

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

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Ep 4.31: Alyssa Ravasio & Hipcamp

12/5/2019

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Fall in love with the problem, not the solution.

This week we're joined by Alyssa Ravasio, founder of Hipcamp! Alyssa talks how she started her business, the things she's learned through entrepreneurship, building a community around a shared interest, and our word of the month, synthesis. 

Follow Hipcamp:
@hipcamp
hipcamp.com
Photography Program
Jane Kim Art

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

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    Outside By Design

    A business podcast for people who love the outdoor industry.

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  • LEVEL UP
  • WORK
  • WHEELHOUSE
    • WORKSHOPS
    • AMBASSADOR TEAM
    • PODCAST
  • Contact