"Just making a good product, in my opinion, isn't enough anymore." On this episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry. Leave a comment or an iTunes review to let us know what you like about the episode!

Follow Luis:
@coloradooutdoorrec
choosecolorado.com/orec​

How far out do outdoor brands start planning their future product lines? Find out on this episode of Outside by Design where we chat with Marie Weathers from Dakine. Marie talks about her role as Dealer Services Manager, the dilemma of B2B sales vs Direct to Consumer, and her surprising background before she started working at Dakine. Leave a comment below and let us know what you think of the episode!

Follow Marie:

@sweaterweathers

@dakine

We all have dreams, but do we listen to them? Clinical herbalist Melissa Mutterspaugh, founder of Mountain Mel's, sure did. Hear Melissa talk about balancing motherhood and entrepreneurship, the businesses lessons she's gained from working as a guide, and making her literal dreams a reality on this episode of Outside by Design. 

Follow Mountain Mel's:

mountainmels.com

@mtnmels

​What does it mean to grow a state's outdoor recreation economy? We talked to someone who does exactly that for a living: Rachel VandeVoort, Director of the Montana Office of Outdoor Recreation. Rachel talks about her new position, what brands can do to support their Outdoor Recreation offices, and how important it is to be an informed and passionate voter. 

Follow Rachel:
@mtoutdoorrec
@mtraerae
MT Office of Outdoor Recreation
​

How do you become an outdoor industry influencer and professional multi-sport athlete? Turns out, it takes a lot of hard work. This week we talked with Andrew Muse, content creator and companion to Kicker dog. Andrew shares about his creative process, how he raised the cutest adventure dog on the planet, and a day that changed his life forever.  

Follow Andrew:
@andrew__muse
@kickerdogmuse
andrewmuseproductions.com
Youtube

This week on Outside by Design, Nick Wichman! Nick is partner and art director at Factura and he shared his creative wisdom on the commitment to create every day, how his art and music intersects, and his transition from big agency life to running his own creative studio. Give it a listen and don't forget to leave comments and reviews!

Follow Nick:
@nickwichman
@wearefactura
wearefactura.com 
Off The Record Podcast

This week we're switching it up with a little Q&A episode! Lisa answers listener questions about entrepreneurship, Wheelie Creative's 10 year anniversary, and how many crepes she eats in a year. Take a listen and don't forget we love to hear listener questions and interviewee suggestions! Leave your questions, comments, or recommendations in the comments. Happy listening!

wheeliecreative.com
@wheeliecreative

This week on the Outside by Design podcast: Kelli Jones, founder of Noso Patches! Kelli chats about risk, running a business in a small mountain town, and her transition from starting a business in her garage to getting her products onto the shelves of REI. Let us know what you think of this episode in the comments below!

Follow Kelli:
@nosopatches
nosopatches.com
​How to Fix Your Jacket
Meet the Women Leading the Outdoor Industry

 This week we talked to Ash Bocast, co-founder of Roam Events. Ash chatted about what a work/life balance looks like when you live in a teal school bus, the action-packed weekend of shred that is Roam Bike Fest, and plans the ladies of Roam have for the future to continue rocking the mountain bike world. Also included is her award for "Best View Out of a Walmart Parking Lot." Leave us a comment or review to let us know what you think! Happy listening!

Follow Ash:
​@roamrydes
@thisisroam
thisisroam.com
roambikefest.com

Jen Gurecki, CEO of Coalition Snow and Editor of Sisu Magazine, chats with us about how women are trending, her return to her journalistic roots, and a recent controversial study on diversity in the outdoors. 

Follow Jen: @yogurecki
CoalitionSnow.com 
​Sisu Magazine
SIA Report