Are you celebrating Women-Led Wednesday today? We launched this week's episode a day early because today (November 27th) is Women-Led Wednesday - a national shopping holiday founded by this week's guest Cassie Abel! Cassie is a self-described accidental entrepreneur - she’s the CEO and Co-Founder at Wild Rye, Owner at White Cloud Communication, and Managing Director/Creator of Women-Led Wednesday. Cassie talks about her path to being a business owner, her biggest struggle as an entrepreneur, and why role models are important. Enjoy the show and don't forget to shop women this holiday season!

Follow Cassie:
@cassieabel
@wild_rye_
@whitecloudcommunication
@womenledwednesday
womenledwednesday.com
wild-rye.com
whitecloudcommunication.com

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​If you're doing something without a purpose, stop doing it.

This week we're joined by Heidi Jo Dent - retired Team USA Paralympic snowboarder and all-around badass. Heidi talks about how she ended up joining the team, the heartbreak of breaking her prosthetic at the Sochi Olympics, finding new purpose as a special education teacher, and how outdoor recreation serves as the greatest equalizer.

Follow Heidi Jo:
@hjduce

​​Follow us: @wheeliecreative 
Don't forget to subscribe so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown. 

Follow Ashley:
@anikkir
@shredly
shredly.com
​
Follow us: @wheeliecreative 
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us an iTunes review to let us know what you think about the show!

If you think entrepreneurship is hard, try starting a company in a new country in a second language. That’s what Amelia Leme did when she launched @manathreads, and she tells her story on the show this week. Amelia talks about making a change in the textile industry, building her business network from scratch, and “MANAfesting” her way to success. Amelia’s positive energy shines through in this episode and she’ll leave you inspired to crush your goals. 

Follow Amelia:
@amelialeme
@manathreads
manathreads.com
​
Follow Wheelie on Instagram:  @wheeliecreative

​Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Entrepreneurship is not a solitary endeavor. This week we are joined by Susan Pieper, founder and CEO of DMOS Collective. Susan shares her perspective on the word negotiation, how she balances being a goofball and a serious leader, and her vision for starting the company that’s eradicating the world of shitty lawn and garden tools. Susan is a grade A badass, you don’t want to miss this one! 

Follow Susan:
@DMOS_collective
@wycowgirlsue
dmoscollective.com
LinkedIn

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Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Get ready for the pants revolution. One of the most unique businesses we've had on the podcast, this week's guest is Georgia Grace Edwards, co-founder of SheFly Apparel. The women of SheFly aim to change the way women experience the outdoors through persistence, encouragement, and evolution. Georgia Grace talks about entrepreneurship, designing for equality, and how there's room for improvement in women's wear.

Follow SheFly:
@sheflyapparel
www.sheflyapparel.com

Follow us on Instagram: @wheeliecreative
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

​Keep your eye on the chase. This week's guest: Jenn Kriske, founder of women's cycling apparel company Machines for Freedom. Jenn talks about her feelings around March's word Revolution, breaking the "rules" of cycling, and navigating a company acquisition. 

Follow Jenn:
@machinesforfreedom
@jenn.kriske
machinesforfreedom.com

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You're the one who knows yourself best. On this episode of Outside by Design we are joined by entrepreneur and badass Mallory Ottariano, owner of Kind Apparel. Mallory shares how she got her start sewing in her parents' basement, constantly craving challenge, and to not be afraid of making shit up.

Follow Mallory:
@kindapparelco
shopkindapparel.com
@malloryotto

Follow us on Instagram: @wheeliecreative 
​
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!