WHEELIE: FOR BRANDS THAT THRIVE OUTSIDE
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​OUTSIDE BY DESIGN

THE PODCAST about the business of creativity in the outdoor industry

Ep 5.6 Jessica Miyuki

5/13/2020

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​"Surfing forces you to be patient. You just have to roll with the punches."

We're joined this week by textile designer and Salt Atlas founder Jess Miyuki! Jessica talks about working at Billabong, freelancing, and her journey to becoming a business owner. She shares her design process, how she had to pivot her business during a pandemic, and why she's drawn to surfing. This episode will have you yearning for the beach!

Follow Jess:
@jessicamiyuki
jessicamiyuki.com
@salt.atlas
saltatlas.co

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!


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Ep 5.4: Gale Straub & She Explores

4/29/2020

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PicturePhoto: Jon Gaffney
"It just feels important to share a diverse range of stories and experiences."

The queen of podcasting herself is here - Gale Straub, founder of the She Explores podcast and co-founder of Ravel Media. Gale is a well-rounded creative and she joins us to talk monetizing her passions, creating community with intention, and creating content during a pandemic. 

Follow Gale:
@she_explores
she-explores.com
@galestraub
galestraub.com
@ravel.media
ravelmedia.co

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!


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Ep 4.32: Jenny Verrochi & Wild Barn Coffee

12/11/2019

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Everybody messes up, it's just how you react that counts. This week we're joined by Jenny Verrochi, Co-Founder of Wild Barn Coffee (formerly Backcountry Nitro). Jenny talks about getting caught up in the Backcountry trademark debacle, her experience founding a company with her best friend, and how they bring an authentic, wild spirit to their brand. We can't wait to see where Wild Barn goes from here!

Follow Jenny:
@jennnnygirl
@wildbarncoffee
wildbarncoffee.com

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

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Ep 4.31: Alyssa Ravasio & Hipcamp

12/5/2019

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Fall in love with the problem, not the solution.

This week we're joined by Alyssa Ravasio, founder of Hipcamp! Alyssa talks how she started her business, the things she's learned through entrepreneurship, building a community around a shared interest, and our word of the month, synthesis. 

Follow Hipcamp:
@hipcamp
hipcamp.com
Photography Program
Jane Kim Art

Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

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Ep 4.30: Cassie Abel

11/26/2019

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Are you celebrating Women-Led Wednesday today? We launched this week's episode a day early because today (November 27th) is Women-Led Wednesday - a national shopping holiday founded by this week's guest Cassie Abel! Cassie is a self-described accidental entrepreneur - she’s the CEO and Co-Founder at Wild Rye, Owner at White Cloud Communication, and Managing Director/Creator of Women-Led Wednesday. Cassie talks about her path to being a business owner, her biggest struggle as an entrepreneur, and why role models are important. Enjoy the show and don't forget to shop women this holiday season!

Follow Cassie:
@cassieabel
@wild_rye_
@whitecloudcommunication
@womenledwednesday
womenledwednesday.com
wild-rye.com
whitecloudcommunication.com

​Follow us: @wheeliecreative 
Don't forget to subscribe wherever you listen so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

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Ep 4.24: Jainee Dial & Wylder

10/15/2019

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Photo: Michael Friberg
Prepare to be wowed. This week we're joined by Jainee Dial, co-founder and Chief Creative Officer of WYLDER. Jainee brings her brilliant mind to this episode and speaks about her entrepreneurial journey, how she turns to the outdoors to find inspiration, and her thoughts on manifesting creativity.  

Follow Jainee:
@jaineedial
@wyldergoods
wyldergoods.com
jaineedial.com

​Follow us: @wheeliecreative 
Don't forget to subscribe so you don't miss our new episodes every Thursday. Please leave us an iTunes review to let us know what you think about the show!

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Ep 4.22: Ashley Rankin & Shredly

9/26/2019

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This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown. 

Follow Ashley:
@anikkir
@shredly
shredly.com
​
Follow us: @wheeliecreative 
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us an iTunes review to let us know what you think about the show!

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Ep 4.18 Sensi Graves & Sensi Graves Bikinis

6/19/2019

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Remember, you are a badass. This week we're joined by Sensi Graves, professional kiteboarder and founder of Sensi Graves Bikinis. Sensi talks about grounding herself in gratitude, both in work and play. She shares her struggles to balance being an athlete and a businesswoman, as well as her personal mantra when things get tough. Sensi's approach to product photography and social media is refreshing and her positivity radiates through her words. 

Follow Sensi:
@sensigraves
@sensibikinis
sensigravesbikinis.com

Follow us on Instagram: @wheeliecreative Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

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Ep 4.14: Amelia Leme & Mana Threads

5/14/2019

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If you think entrepreneurship is hard, try starting a company in a new country in a second language. That’s what Amelia Leme did when she launched @manathreads, and she tells her story on the show this week. Amelia talks about making a change in the textile industry, building her business network from scratch, and “MANAfesting” her way to success. Amelia’s positive energy shines through in this episode and she’ll leave you inspired to crush your goals. 

Follow Amelia:
@amelialeme
@manathreads
manathreads.com

​
Follow Wheelie on Instagram:  @wheeliecreative

​Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

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Ep 4.7: Georgia Grace Edwards & SheFly Apparel

3/28/2019

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Get ready for the pants revolution. One of the most unique businesses we've had on the podcast, this week's guest is Georgia Grace Edwards, co-founder of SheFly Apparel. The women of SheFly aim to change the way women experience the outdoors through persistence, encouragement, and evolution. Georgia Grace talks about entrepreneurship, designing for equality, and how there's room for improvement in women's wear.

Follow SheFly:
@sheflyapparel
www.sheflyapparel.com

Follow us on Instagram: @wheeliecreative
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

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    Outside By Design

    A business podcast for people who love the outdoor industry.

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  • LEVEL UP
  • WORK
  • WHEELHOUSE
    • WORKSHOPS
    • AMBASSADOR TEAM
    • PODCAST
  • Contact