Making a podcast is fun, and easier than we expected. There are tons of ways to produce a podcast, but here's what has worked for us:
We started with this article, which has tons of great advice.
First, as a team, we came up with a show name and general subject matter for our show.
Next, our designer, Amanda, made a logo for Outside by Design, which is simple and modern. We also decided we'd use photos of each guest in the branding, since the show is about how our guests bring their connections with the outdoors into their businesses.
As a team, we started reaching out to people we knew or wanted to know, and set up an interview lineup. We try to record a bunch of podcasts machine gun style so that we have time to edit them before they air. (We like recording two interviews in one day so that we can stay in the podcast zone and record natural audio.)
Our Operations Manger, Dan, wrote and recorded an intro, and our Creative Director, Lisa, threw a bunch of outdoor noises and music in the background of his voiceover. (Bike wheels, dogs shaking water, and snowboards taking off of a jump. These are all from video clips Lisa had taken on her iPhone over the last few months.) That intro goes in the beginning of every show, which is the standard for podcasts these days.
We email all our guest a list of pre-interview questions, and tell them to start thinking of their favorite adventure story. We also ask every guest what it's like to work with designers and what was the raddest thing they did last week, and Dan has been doing some hilarious lightning round questions lately.
2. THE RECORDING PROCESS
If we are interviewing someone local, we invite them into our office so we can record in one place. (This makes the audio crisp, and it's also more fun to talk to a human than a screen.) We all sit at the counter of our office, and have a conversation with the microphone in the center of the counter. We use this microphone, and we are stoked with the sound quality. We record right into Garage Band, which came free on all the computers in our office, so that's easy enough. We save all the raw audio files directly to Dropbox so that any member of our team can edit the audio when they have some down time.
If we are interviewing someone remotely, we still use the Snowball microphone, but since our guests probably don't have a mic of their own, we've been asking them to use any headphones they can find that have a speaker built in. A lot of our guests use the headphones that come with their smart phones. (We have not had good luck with the kind of headphones that are made to fit over snowboarding helmets. While the audio is awesome, the speakers aren't clear enough.) We record our guests using Skype and a software called Audio Hijack. It's easy to use and records right through its connection to Skype, which is cool. (Some people recommend using Go-To Meeting since it has a built in audio-to-Dropbox feature, but we haven't tried that.)
3. THE EDITING PROCESS
Now that we have raw audio files, we need to edit the show and export it in a way that we can upload to the inter webs so you can listen to them.
We use Garage Band to delete long pauses, or remove interruptions like cell phones that ring while we are recording. We also insert Dan's intro into the beginning of every podcast. After the editing is how we like it, we export it as a high quality MP3.
4. UPLOADING TO THE INTERNET
Apparently there are tons of ways to host a podcast online. We use Podbean. Podbean lets you setup a show page and upload new episodes. What is key here is that Podbean produces our RSS feed, which is what you need to submit your podcast to iTunes or Stitcher. (We are on both of these.) Here's how to submit your podcast to iTunes. (And Stitcher, too.) It took a few hours for Stitcher to approve our show and about 5 days for iTunes to approve it.
5. SHARING YOUR PODCAST
We create a blog post on our website, which is the page you are currently reading. We include links or quotes, and an image of our guest. We have a player from Podbean embedded in each blog post so that you can listen to the show right from our website. Easy enough. (Podbean even lets you pick which color player you want on your website, so we chose orange.)
After the episode is uploaded, we send a thank you note to our guest with their social media photo attached and a link to their episode on our website. We tell them they can share it however they want to.
We typically throw an episode announcement post on our company Facebook page, and encourage our listeners to subscribe in iTunes or Stitcher so that they can automatically receive new episodes.
Outside By Design
A business podcast for people who love the outdoor industry.