Level up your brand through the power of video
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Best Days CampaignWhat does it feel like to go outside? This brand campaign answers that question and captures the wide range of human experiences in the outdoors. The full video follows a nine unique outdoor stories, illustrating that we all explore the outdoors differently - but we all start by getting dressed. These stories show all the best days begin the same ways.
Deliverables+ Strategy
+ Creative Direction + Video Conception + Location Scouting and Model Casting + Videography + Music Licensing + Post-Production |
Project scope
When Polartec calls and asks, "Can you create a brand video in time for premiere at Outdoor Retailer?" we say, "Heck yes!"
This campaign started as a full-length brand video which then broke down into nine individual character vignettes for a cohesive, versatile branding campaign. Each character featured in the main video has their own stand-alone story, resulting in short clips targeting a range of audiences. This strategy allows the client to use the captured footage across multiple platforms and to build brand recognition around the Best Days campaign through multiple lenses. This is the Swiss Army Knife of brand videos.
This campaign started as a full-length brand video which then broke down into nine individual character vignettes for a cohesive, versatile branding campaign. Each character featured in the main video has their own stand-alone story, resulting in short clips targeting a range of audiences. This strategy allows the client to use the captured footage across multiple platforms and to build brand recognition around the Best Days campaign through multiple lenses. This is the Swiss Army Knife of brand videos.
watch the video
Watch The vignettes
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