Episode 35: Joining the outdoor conversation with Luis Benitez
"Just making a good product, in my opinion, isn't enough anymore." On this episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry. Leave a comment or an iTunes review to let us know what you like about the episode!