OLD BRANDING

Before WheelieCreative: Several logos for one company

NEW branding

After WheelieCreative: One logo & one icon
SHRED • RACE • SUPPORT

THE WEBSITE

TOTAL OVERHAUL
SIMPLIFYING THE HIERARCHY
CONTENT WRITING
DESIGN & BRANDING
LAYOUT & FUNCTIONALITY

Before

after

VISUAL GUIDELINES

GUIDELINES FOR THE RIDING ON INSULIN BRAND

CUSTOM GRAPHICS

UPDATING ROI CHARACTERS
DEVELOPING MATCHING GRAPHICS

PHOTOSHOOT

MOUNTAIN BIKE SHRED SESSION AT THE WHITEFISH BIKE RETREAT

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PROMOTIONAL PIECES

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