Alex Swaynie just changed snowboarding.

For real. Grab a helmet, because you're about to get your mind blown.

Alex invented snowboard bindings that transition into snowshoes and back again...without even taking your foot out of the binding. 
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We were honored to work alongside Alex and the engineers at Link Product Development to develop his brand into something that looked like it already belonged in the snowboard industry.  We went with strong black and white contrast and a few pops of color. Since the technology is so new, we wanted to keep the creative right in line with the industry.

Congrats to Alex for starting a revolution.