SCOPE OF WORKRebecca Rusch - 7x world champion, best-selling author, activist, emmy winner, queen of pain - is more than an endurance athlete. She's a straight up legend.
Rebecca and her team wanted to take the Rebecca Rusch brand to the next level by uping their logo and website game. Wheelie stepped up and tied the brand together with new logo designs for the primary logo, Rusch Academy, the Be Good Foundation, and icons, and provided a streamlined solution for online website strategy, design, and development. This multi-staged project harnessed the Rebecca Rusch ethos to visually represent what Rebecca stands for and lives for. |
Deliverables+ Strategy
+ Branding + UX Design & Build + Copywriting |
THE LOGOThe Rebecca Rusch logo incorporates topographic lines of the Vietnamese map where her father passed away. X marks the spot on the logo. It's a very personal brand to Rebecca and represents her activism and steadfast spirit.
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LOGO PROGRESSION
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SECONDARY LOGOS
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