top of page
SHREDLY
PROJECT SCOPE
Ranchlands is on the cutting edge of ranch management in the 21st century. While they are constantly innovating their approach to conservation, hospitality, and ecotourism, their web presence had grown outdated.
WHEELIE brought fresh, clean design to the site and restructured the site map to improve search engine results and site usability. What was left was a timeless yet modern site design as striking and exhilarating as the wild American West.
DELIVERABLES
-
Strategy
-
Creative Direction
-
Site Map
-
UX Design
-
Web Design
-
Pre-Production
-
Production
-
Final Product Video Deliverable
BEFORE WHEELIE
AFTER WHEELIE
ANALYTICS & STATS
By changing the verbiage and organizing the hierarchy of the homepage, navigation and site visits have improved.
5,056
users
7,336
sessions
36,401
page views
28,168
unique page views
4.96
pages/sessions
31.5%
bounce rate
3:35min
avg session
0:57min
avg time on page
BEFORE WHEELIE
1.73%
conversion rate
127
transactions
$157.92
avg order value
$ STATS BEFORE WHEELIE
1.45
sessions/user
17,326
users
28,184
sessions
AFTER WHEELIE
135,413
page views
103,218
unique page views
4.80
pages/session
1.63
sessions/user
32.47%
bounce rate
4:03min
avg session
1:02min
avg time on page
+242.68%
+284.19%
+272%
+266.44%
-3.17%
+12.11%
+4.01%
+8.83%
+538%
revenue
2.93%
transactions
826
transactions
$ STATS AFTER WHEELIE
$154.92
avg order value
+68.29%
+550%
bottom of page