top of page

SHREDLY

PROJECT SCOPE

Ranchlands is on the cutting edge of ranch management in the 21st century. While they are constantly innovating their approach to conservation, hospitality, and ecotourism, their web presence had grown outdated. 

WHEELIE brought fresh, clean design to the site and restructured the site map to improve search engine results and site usability. What was left was a timeless yet modern site design as striking and exhilarating as the wild American West.

DELIVERABLES

  • Strategy

  • Creative Direction

  • Site Map

  • UX Design

  • Web Design

  • Pre-Production

  • Production

  • Final Product Video Deliverable

BEFORE WHEELIE

AFTER WHEELIE

ANALYTICS & STATS

By changing the verbiage and organizing the ​hierarchy of the homepage, navigation and site visits have improved.

5,056

users

7,336

sessions

36,401

page views

28,168

unique page views

4.96

pages/sessions

31.5%

bounce rate

3:35min

avg session

0:57min

avg time on page

BEFORE WHEELIE

1.73%

conversion rate

127

transactions

$157.92

avg order value

$ STATS BEFORE WHEELIE

1.45

sessions/user

17,326

users

28,184

sessions

AFTER WHEELIE

135,413

page views

103,218

unique page views

4.80

pages/session

1.63

sessions/user

32.47%

bounce rate

4:03min

avg session

1:02min

avg time on page

+242.68%

+284.19%

+272%

+266.44%

-3.17%

+12.11%

+4.01%

+8.83%

+538%

revenue

2.93%

transactions

826

transactions

$ STATS AFTER WHEELIE

$154.92

avg order value

+68.29%

+550%

bottom of page