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Before Wheelie

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After Wheelie

ANALYTICS & STATS

By changing the verbiage and organizing the ​hierarchy of the homepage, navigation and site visits have improved.

Before Wheelie:

• 5,056 users
• 7,336 sessions
• 36,401 page views
• 28,168 unique page views
• 4.96 pages/session
• 1.45 sessions/user
• Bounce rate: 31.5%
• Avg Session: 3:35 min
• Avg Time on Page: 0:57 min

After Wheelie:

• 17,326 users - UP 242.68%
• 28,184 sessions - UP 284.19%
• 135,413 page views - UP 272%
• ​103,218 unique page views - UP 266.44%
• 4.80 pages/session - down by 3.17%
• 1.63 sessions/user - UP 12.11%
• Bounce Rate 32.47%
• Avg Session: 4:03 min - UP 4.01%
• Avg Time on Page: 1:02 min - UP 8.83%

$ STATS BEFORE:

• ​Conversion Rate: 1.73%
• Transactions: 127
• Avg Order Value: $157.92

$ STATS AFTER:

• Revenue: (+538%)
• Conversion Rate: 2.93% (+68.29%)
• Transactions: 826 (+550%)
• Avg Order Value: $154.92

STyle Guide

SHREDLY offers a variety of sizes and three options for their unique shorts. The MTB-Short, the MTB-Long, and the Multi-Sport Short.

It's important to SHREDLY that you are able to find the right fit and right short for your body. To help with this, Wheelie produced and filmed different sizes and shapes of women in these specific shorts to create a visual and action based style guide.

trunk show & community packet

Every adventure is unique. So is every body.

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