With years of experience and an extreme love of cycling, Perrey and Walter Sobba combined sibling forces to create SOBBACYCLE, a beat-based cycling studio, nestled in downtown Whitefish, Montana. With the location and the name, the only thing missing was the branding.
SOBBACYCLE approached Wheelie Creative to develop not only the logo and supporting brand colors, but to help build out a full brand that would do the cycling industry proud.
The goal was to use visuals that that felt like pure motion and noise.
+ Brand Development with Visual Guidelines
+ Custom Animations
+ Brand Photoshoots
+ Mural Design & Painting
+ Custom Graphics
+ Merchandise Design
+ Promotional Marketing Materials
BEHIND THE WHEEL | SOBBACYCLE