THE SPENCER TRAILS
Signage + MAPS

Deliverables: 
+Creative Direction 
+Copy Writing 
+Signage Design 
+Trail Map Design 
+Project Management ​

Background: 
A large network of mountain bike trails has existed for years on Spencer Mountain, just west of Whitefish. Although technically illegal, these trails were frequented by Whitefish residents and visitors looking for challenging freeride trails close to town. These trails were located on State Trust lands and were scheduled for logging beginning in 2014. Instead of standing by and watching the trails get destroyed, The City of Whitefish, Flathead Fat Tires, and Whitefish Legacy Partners worked together toward legitimizing the trails and ensuring that they will stay open and be properly maintained for years to come.

fun and informative signage

in their words

“Wheelie was great to work with and the signs perfectly encompass the look and feel we wanted to accomplish with the entire trail system at Spencer.” 
​- Erin Bodman, President of the Flathead Fat Tires

Watch the video to learn more

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