SPOTTED BEAR SPIRITS

HANDCRAFTED IN EVERY DETAIL

What an honor it was to be asked to create a visual identity for an entire town. Seriously. We approached this project with a humble sense of responsibility-- how do you take a small town with its history, stories, ups, downs, people, and opinions and create ONE unifying visual mark that encapsulates the spirit of the entire town?

We had to get it right. 

DELIVERABLES

  • Logo & Brand Development

  • Video Production

  • Web Development & UX

the LOGO

the METHOD

Spotted Bear Spirits makes damn good spirits. They needed visuals that matched their attention to detail and general badassery.

​The entire creative concept behind the visuals for Spotted Bear Spirits was to draw inspiration from the wilderness and combine it with human elements used to aid adventure-- maps, field notes, old artist notebooks with tattered covers. We took the wild nature of landscapes and animals and put them into a human environment with crinkly maps, pen, and watercolors.

The result is a unique, incredibly custom style that even resulted in the creation of a special font just for this project.

​(Is wilderness chic a thing? It is now.)

To the adventure.

the BOTTLE

​The entire creative concept behind the visuals for Spotted Bear Spirits was to draw inspiration from the wilderness and combine it with human elements used to aid adventure-- maps, field notes, old artist notebooks with tattered covers. We took the wild nature of landscapes and animals and put them into a human environment with crinkly maps, pen, and watercolors

the CUSTOM FONT

Because of the deep connection with the Spotted Bear Wilderness we wanted to use a typeface that felt handwritten but formal enough for a liquor bottle label. Spotted Bear Spirits loved Amanda's handwriting so much that we developed it into it's very own font. "The-Amanda-Font"

the MENU

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