The Story:
The Little Ski Hill and Bear Basin Nordic Center is a non-profit ski resort in McCall, Idaho. It has a deep heritage and tradition within the community, and it hosts tons of after school programs for kids ranging from skiing to photography. The mountain manager, Colby Neilsen, grew up shredding The Little Ski Hill in McCall, so he expressed the importanance of maintaining the original look and feel of the ski resort while bringing them into this century.
How We Told It:
A few years ago, Wheelie Creative re-designed the Little Ski Hill logo. We got the typography from actually photoshopping the lettering off the old wooden sign hanging on the lodge at the Little Ski Hill and bringing it into the logo. The imagery is of a giant, wooden ski jump at the resort— it’s no longer in use, but it is certainly iconic in McCall. We drew it in a simple style with bold blocks of color.
The new logo worked—it updated the resort while still paying homage to its heritage. Wheelie Creative could then apply this logo to everything moving forward from season passes to posters to the new website. The new site shows more photos of what actually happens at the ski and nordic resort. It’s modern, yet has a few “vintage elements” to remind us of where it all started.
The Little Ski Hill and Bear Basin Nordic Center is a non-profit ski resort in McCall, Idaho. It has a deep heritage and tradition within the community, and it hosts tons of after school programs for kids ranging from skiing to photography. The mountain manager, Colby Neilsen, grew up shredding The Little Ski Hill in McCall, so he expressed the importanance of maintaining the original look and feel of the ski resort while bringing them into this century.
How We Told It:
A few years ago, Wheelie Creative re-designed the Little Ski Hill logo. We got the typography from actually photoshopping the lettering off the old wooden sign hanging on the lodge at the Little Ski Hill and bringing it into the logo. The imagery is of a giant, wooden ski jump at the resort— it’s no longer in use, but it is certainly iconic in McCall. We drew it in a simple style with bold blocks of color.
The new logo worked—it updated the resort while still paying homage to its heritage. Wheelie Creative could then apply this logo to everything moving forward from season passes to posters to the new website. The new site shows more photos of what actually happens at the ski and nordic resort. It’s modern, yet has a few “vintage elements” to remind us of where it all started.
Outside of performing manual labor to support the cause at the Little Ski Hill/Payette Lakes Ski Club, Lisa has helped develop a new and exciting image for our organization. I put her to task on designing a new logo that contained all pertinent information required. Not only did it get approval from all 8 board members, the community has embraced this new image as well. We then hired her for a complete company rebrand, which brought in more revenue and reinvigorated our organization. It was easy to work with Lisa via email. She quickly applied requested changes and accurately interpreted the image we were looking for! Thanks Lisa for all the great work you’ve done for us.
