Lisa, here, from Wheelie Creative. It’s been a while, hasn’t it?
I could make a ton of excuses about how I was on the trade show circuit (I slept on a lot of couches), that I was at the Telluride Mountain Ventures Summit participating in a conversation about diversity and inclusion in mountain towns (which was incredibly moving and thought-provoking), or I could even tell you that I wanted to spend my Sunday mornings riding powder instead of writing these emails (which is totally true, too), but the real reason there has been radio silence is that I have just been listening.
Showing up, listening, and observing.
Everybody knows that there’s an extra amount of noise to absorb lately, so I’m not going to get too deep into that. I will say this:
It’s a good time to stand for something worth believing in.
At Wheelie, we base all our partnerships and creativity around these 5 beliefs:
2. Your brand will never be as important as the culture it is part of.
If you own an outerwear company, it is never its own culture of “your brandname.” Your brand is lucky enough to be part of the cultures around it— cultures of skiing and thrill seeking and mountain life—but it is never its own culture. Be mindful of where you fit in the bigger scheme of things.
3. Aim before you fire.
We believe in approaching every project with research, hard milestones, playfulness in the creative process, and measurable results. With our bulletproof processes, we’ve been celebrating y(our) success and shooting confetti into the air since 2009. We hope to continue to do so for years to come.
4. No one sits around a campfire and tells ads.
We believe in being human. We believe in the power of story. We believe that you should never trick people into buying things. And mostly, we believe that you get what you give, so tell good stories and do good things.
5. The best guides bring beer.
What this means is we believe in acting as a seasoned guide for our clients, and we like to do it in a way that feels genuine. Business doesn’t have to be starchy and gross, not the way we do it. We believe in hard work to reach big goals and victory beers back at the truck.
Do you share these beliefs? We should probably start a conversation to see if there’s a good fit for a business partnership.