We talk to a lot of brands about the importance of using video, from Instagram stories to fully-produced brand videos. Video is the jam, and it's positioned to crush 2018. Check out these stats to back it up:
1. 80% of customers would rather watch a video than read a blog post.
Attention is the new currency. With so much competition in the world, how do you talk to your audience? By talking to them through video. Ironically, you're reading this blog post right now, but wouldn't you rather be watching a video about it? Exactly. We'll make one for you.
2. Facebook video garners triple the engagement and 1,200 percent more shares than text and image posts combined
Look at your Facebook feed. Go ahead- check it out. Is it mostly video shares? That's not an accident.
According to Ad Week, video is set up to gets views.
3. GOOGLE is all about video.
According to Video Explainers, a business is 53 times more likely to appear on the first page of Google if it uses video on their webpage. Why? The inclusion of video improves search engine optimization, which bumps up how a business ranks in a search.
4. VIDEO IS MADE FOR THE HUMAN BRAIN.
Video boosts sales AND brand recognition. You want both of them. A study done by Unruly determined the impact of video among people aged 18-34: video enjoyment increased the intent to purchase 97% and increased brand association and recognition by 139%. The human brain remembers video better than words. Example: Quote your favorite movie. Now try to quote your favorite book.
5. Video Gets Conversions.
According to ThinkWithGoogle, as a result of watching a brand video on mobile, 40% of viewers actually go to the company's website or store and 28% make a purchase either online or in store. There's some pack to that punch. We believe it's because video shows instead of tells, and that's the most powerful way to make connections.
Want some video for your brand in 2018?
You're in the right place. From brand videos to stop motion for your Instagram stories to a full on reality series about your business, we're your crew. (If you need an all-female crew for an all-female event, we have one of those in-house, too.) With offices in Colorado and Montana, we have you geographically covered.