By: Lisa Slagle, founder & creative director
Sometimes life is funny in that the same question comes up repeatedly, yet manifests itself in different ways. I can’t tell you how many times in the last month at Wheelie that I have answered the same question catered to different client needs, so I figured it was time to write an article about it:
Should you hire an agency or an in-house marketing team?
You’d think, as the owner of an agency, I’d blurt out, “creative agency, duh!” and carry on with my day, but there’s actually an element of complexity to this question, and it deserves a robust answer.
If you’re a marketing manager, CEO, or business owner, you may be wrestling with the option of hiring a creative agency to help with your needs OR hiring an in-house employee to act as a designer or creative coordinator. There are advantages to both, and it kind of depends on what you are looking for.
Let’s do this:
Advantages to hiring an in-house employee:
Disadvantages to hiring an in-house employee:
Advantages to hiring an agency:
Disadvantages to hiring an agency:
You may want to hire an in-house employee if you have a lot of repetitive tasks that don’t require constant exploration of creative ideas, analysis, and progression. If you don’t need cutting-edge tactics or technology, but simply want to maintain a lot of specific details about your brand, an in-house creative coordinator just might do the trick.
If you’re trying to elevate your brand and stay progressive and interesting to your customers, an agency is the way to go. Lots of brains are better than one brain thinking about your goals. If you have heavy competition and need to stand out in a crowded marketplace, you’re going to want an agency to help you track, measure, and shine.
And who can argue with free coffee and beer?
Unsure if you need a full-blown agency?
Feel free to call me directly, and we’ll talk about your needs and goals: 406-862-1440