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THOUGHT LEADERSHIP:

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Athleisure: Bike/Work/Beer in the Same Gear

6/27/2016

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By: Lisa Slagle, Founder & Creative Director
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The Wheelie Creative HQ is a lively place. It’s a funky, old house just steps away from downtown Whitefish that has been renovated into a welcoming, handcrafted, creative space. You will be greeted by at least one dog (possibly three), and a high five or two, and you’ll need to navigate your way to the meeting table through a maze of employee bicycles, skateboards, and probably a few boxes of merchandise we have queued up to photograph for our clients.

There’s a good chance our project manager will bring you coffee in a mug with a logo that we designed, and then she will try to wrangle in the members of the creative team that you came to meet with. 

And then you’ll see them: Colorful yoga pants. Moisture-wicking tank tops. Trucker hats. Board shorts. Watches that tell you how fast our hearts beat and how many stairs we’ve climbed that day. Shoes that can just as easily grip mountain bike pedals as they can the office floor. You feel right at home.

At Wheelie, we have fully embraced the athleisure movement.

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Why Hand Drawn Illustrations are Important  to the Outdoor Industry

6/17/2016

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By: Lisa Slagle, Founder & Creative Director
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Across America, people are growing tired of the illusion of perfection. 
Life is messy, and that’s okay. We don’t have to hide it anymore. Sometimes we don’t summit what we set out to climb. Instead, we stumble back down a trail to our trucks feeling tired, injured, and deflated instead of strong. We look as disheveled as we feel. We did not, in fact, bring a fancy French press or a hammock with us in order to take a dreamy lifestyle photo for Instagram. We do not have just the right amount of rose in our cheeks for a beautiful photo with a caption about the journey being the destination. We look like hell, and the blisters on our heels are filling our socks with blood. Want to see the wince in each step on your Instagram feed? 

Here at Wheelie, we see something wonderful happening in the outdoor industry. We see a trend where—like all good adventures—quality is still extremely important, but perfection isn’t. 


What does this mean for creativity within the outdoor industry?

It means we get to go outside and draw.

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Necessary vs. Unnecessary: Our Industry's Silent Battle

6/6/2016

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By: Lisa Slagle, Founder & Creative Director
Hi! Lisa here from Wheelie Creative, giving you industry insights from an agency owner who lives in the space where creativity meets the wild.
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I’ve actually been thinking about creativity a lot. On June 23 at 9:30am MST, I’m hosting a free webinar about leveraging creativity in the outdoor industry, and you can register for that HERE. As I’ve been sitting on the porch of my cabin in the woods of Montana, writing the content and designing the visuals for this webinar, I realized two things:
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1. Creativity is a reaction— it exists when a challenge occurs and someone needs to invent their way into a solution. Neurologically, creativity is sparked from pandemonium within the brain, i.e. You are forced to think of something in a new way. Creativity is born to solve problems. It exists out of necessity.
2. As an outdoor industry enthusiast, wholeheartedly dedicated to this amazing culture, I can call it out. I’m going to go there, and say something bold: The outdoor industry is a celebration of the completely unnecessary. 

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    The Wheel
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  • LEVEL UP
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