By: Lisa Slagle, founder & creative director
Sometimes life is funny in that the same question comes up repeatedly, yet manifests itself in different ways. I can’t tell you how many times in the last month at Wheelie that I have answered the same question catered to different client needs, so I figured it was time to write an article about it:
Should you hire an agency or an in-house marketing team?
You’d think, as the owner of an agency, I’d blurt out, “creative agency, duh!” and carry on with my day, but there’s actually an element of complexity to this question, and it deserves a robust answer.
If you’re a marketing manager, CEO, or business owner, you may be wrestling with the option of hiring a creative agency to help with your needs OR hiring an in-house employee to act as a designer or creative coordinator. There are advantages to both, and it kind of depends on what you are looking for.
Let’s do this:
By: Lisa Slagle, Founder & Creative Director
They cruise into the parking lot in a old, all-wheel drive Subaru, and you can hear a song from the old That’s It That’s All soundtrack blaring through the windows. They pile out, wearing beanies even though it’s August. One of them is eating a burrito while he pushes up. Another dude is pushing mongo and absent-mindedly singing lyrics from something you don’t recognize. The token girl is there, too, wearing a baggy Burton tank top and skinny jeans that match her beanie. They’re a tight crew, joking and laughing loudly. You and your buddies kind of stop what you’re doing and notice that these newcomers really suck at skateboarding.
You immediately realize what is happening:
Snowboarders have entered the skatepark.