Every bike shop has one. You can recognize her by the scabs on her elbows, her messy ponytail, and her affinity for free t-shirts that reps have given her because they were too small for everyone else. She wears a hat so you can't see the flecks of mud in her hair. But you still see them. There is something cool about her. She’s friendly, kind, and she would never say it aloud, but you just know she is a total badass.

She is: the token Shop Girl.

Hi!
It's Lisa from WheelieCreative, bringing another round of The WheelHouse straight to you. My company specializes in making wild, meaningful, irreverent, and often hilarious content for brands in the outdoor industry, and today you and I are exploring what it was like to attend The Jackson Hole Pow Wow. 

I was lucky enough to spend last week at the most unique event in snowboarding.

It’s called The Jackson Hole Pow Wow, and annually, snowboard shapers and riders come from all over the nation to testride a bunch of snowboards as hard as they can and review their experience with each board. The event is thebrainchild of snowboard legend, Rob Kingwell, and the openminded, innovative, respectful spirit of the Pow Wow is something special.

I went to the Pow Wow with a crew from Whitefish’s own Notice Snowboards.Owner-Operator Brittan Ellingson believes that snowboarding is a quality, personal experience, and people should have boards to reflect their unique style and preferences. Every board he makes is custom, from the shape to theflex to the graphics. Brittan is a perfectionist, and the craftsmanship of his boards proves it. I filmed a ton of great footage of riders testing his boards in everything from steep terrain to the halfpipe, and I can’t wait to start putting some edits together for Notice.

At the Pow Wow, everyone’s stoke level was through the roof.

The whole point of the event is to mindfully acknowledge where snowboarding has been and to test a bunch of new shapes to keep industry progression in motion.


I think we could all learn a lot from the Jackson Hole Pow Wow.

Recently, I started a conversation with one of my favorite companies about how I thought they could improve their web presence when it comes to marketing their women’s line.

I was a little nervous about reaching out to them about it because calling out one of your favorite companies right out of the gate is a bold move. However, their response has been awesome, and they are awesome, admitting that they are a company made of men and they realize that “Woman Brain is different than Man Brain.” 

It really is. ​