By: Lisa Slagle, Founder & Creative Director
They cruise into the parking lot in a old, all-wheel drive Subaru, and you can hear a song from the old That’s It That’s All soundtrack blaring through the windows. They pile out, wearing beanies even though it’s August. One of them is eating a burrito while he pushes up. Another dude is pushing mongo and absent-mindedly singing lyrics from something you don’t recognize. The token girl is there, too, wearing a baggy Burton tank top and skinny jeans that match her beanie. They’re a tight crew, joking and laughing loudly. You and your buddies kind of stop what you’re doing and notice that these newcomers really suck at skateboarding.
You immediately realize what is happening:
Snowboarders have entered the skatepark.
It’s fall, and leaves have turned yellow. Some mountain towns have started receiving dustings of snow at high elevations. Travis Rice is dropping his newest snowboard movie, and the internet hype around that intensifies by the day.
Most notably of all, the snowboarders are restless.
In the outdoor industry, now is a good time to keep this crowd energized. Snowboarders are turning to gyms to get strong for the upcoming season. Some have been mountain biking or climbing all summer, just passing time until the snow falls. And some are turning to skateboarding for the fall to get their balance dialed before the lifts start spinning.
In a study conducted by the Outdoor Industry Association, it was revealed that the median age of skateboarders is 30, and that 60% of skateboarders have a household income earning $75K or more. Skating is an activity that can be enjoyed for years, even as people transition to taking their kids to the skatepark (According to this study, 66% of skateboarders have kids).
What's funny is that skateboarders have been stuck with a bad wrap since the beginning— that they’re destructive, irresponsible, and wild. But skateboarding has evolved, and it is something that is simple, easy to do, and doesn’t require its participants to live in posh mountain towns where slinging drinks is one of the highest-paying gigs around. Skateboarding is accessible to outdoor enthusiasts everywhere.
It especially appeals to snowboarders who are stuck in cities kind of close to mountains (Denver, Seattle, Portland, etc). Skateboarding is great for parents who want to get their kids used to standing sideways before taking them on their first snowboard trips.
There are the select few brands like Arbor and LibTech, but I’m surprised that more snowboarding brands don’t seize this opportunity to capture a skate audience that goes hand in hand with their snow consumers. It’s the same target market on a platter, and skating makes you better at snowboarding! (And did you see that stat earlier that 66% of skateboarders have a household income of $75K or more?)
I love snowboarding. It’s my favorite thing in the world, and pretty much every decision I’ve made to this point has been based upon access to mountains and taking care of my body to be the best snowboarder I can be. Therefore, at my fun-loving agency, WheelieCreative, we encourage passion-driven lifestyles, and we help brands pursue their goals around this passion. We believe in spreading the stoke.
Whether it’s designing graphics for a line of skateboards that will appeal specifically to snowboarders’ ideals or helping a company find and manage brand ambassadors for their influencer teams, we’re here to help. We focus on high-end, result-driven, badass creative, and that’s what we do best. So if you’re interested in expanding your snow brand into capturing opportunities in skateboarding, hit that big orange button below.