A Wheelie Brand Filled Week

by Amanda Guy

From Impact Media's May News Blog

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Hey Everyone! Welcome back, and Happy Monday. 

We've had a very busy week here at the office, well a very awesome and busy couple of months. Within the craziness, we've done a lot of branding and logo development for new and existing businesses. We've also had a few meetings with tentative new clients specifically about branding.

Why do you think it's important to brand your business? Maybe you don't think it's important, but that's what this whole post is about-- If branding is not important to you then it needs to be and here's why:

In the photo posted above, if you recognized any of the companies based off of just one section of their logos, then the logo has done it's job. The branding has spoken for itself and has burned an image in your brain that you'll be able to guess even if it's just a small section of an overall visual identity.

I could just stop here and leave my post at that, as the image above basically makes my point for me. But I still feel like there are those of you out there that might still be a little curious as to why brand recognition is so important. Just think long term and overall goals for your company. How will you reach those goals if no one recognizes your business? One of your goals should be to have your business branded so well that one element from your logo is recognizable without any text or copy whatsoever. A great example of this is The North Face.

The North Face has gotten to the point where their one graphic, meant to represent Half Dome in Yosemite National Park does all the heavy lifting for their visual identity. When I first discovered this fun fact, I had an, "OH! I get it now," type of moment and thought, it makes so much sense, and it's so fitting to the name of the company. Not to mention, they sell a lot of great outerwear and warm gear, and the northern face of a mountain is typically the coldest.

When deciding on a logo, there are a few key things to consider: what's your company's name? Who are you trying to attract? What are your company's vision and goals? Which three words describe your business as a whole? These are all things you should think about when you visualize the branding and final logo that will represent your business for years to come. Some businesses will eventually rebrand because maybe their first round of branding didn't work out as well for recognition as they thought it would. This brings me to my main point. Brand your company right, and do it right the first time. Take your time in researching what you want your business to truly be.

The logo and brand development process is one of my favorite parts of being a designer. I've gotten to develop branding for a yoga company, a gym, a limo company, multiple breweries, lighting designers, and so much more. In the end, after the logo and branding elements have been created, we get to see our work everywhere. We feel like we are a little part of that business, and we love watching our clients succeed. It's a really great feeling when you know you've helped someone with their success.

If you're interested in starting up a business, we offer a really great Small Business Branding Package here at Wheelie. We'd be happy to schedule a time to meet with you and your business partners to go over your ideas, learn about your company, and create a plan of attack on brand development.

Thanks for taking the time to read through my little brand post in this weeks A Wheelie __ Fill in the blank __ Week post. Have a great week, folks.