Recently, I had the pleasure of working with Camisha Sawtelle to dial in her brand identity for her new law firm. Located here in Whitefish, Sawtelle Law Firm offers skilled and practical legal representation to Northwestern Montana citizens. Because of her strong background in biology, Cami likes to focus on land and water law. To emphasize the water law aspect of the firm, we created a logo representing the essence of water-- there are squiggly L's to remind viewers of moving water. I think it is extremely fun, while still maintaining the feel of what I call "corporate approachable," meaning friendly, but very professional and clean. Sawtelle Law Firm's color scheme is brown and blue to emphasis the land and water colors. We are currently working on designing the new website: www.sawlawmt.com
Cami is just about as calm, approachable, and thoughtful as an attorney can get. I have really enjoyed working with her, and I can't wait to watch her business succeed and grow.
It's the beginning of the year, so I have been receiving a lot of logo projects. Luckily, I love creating logos over here at Wheelie Creative Design! I have a pretty dialed 3 round Logo Process. For all you potential clients out there, here is some information on the design process:
13 things I learned in 2013 (mostly from people, but also from running a business):
1. Friends aren't random. Life is a series of choices, one after the other. You and your friends have all made decisions to get to where you are, and there is something incredibly significant about that. Be unconditional to your friends because we are kind of in it together.
2. Making decisions is easy if you ask yourself, "Is this awesome?" If yes, keep doing it. If no, then change it.
3. There is a difference between purpose and pursuit. I'm finding purpose in the pursuit.
4. Products are souvenirs of a story. I'd rather sell stories than products, and that's my approach to branding and design.
5. Money is circulated. Time is spent.
6. Stick with the attentive ones.
7. The concept of "play" is underrated, but "play" is the pinnacle of focus and interest. It's important, and should always be made time for. It's the art of being present, content, and engaged. I value my time to play.
8. I'm grateful and lucky that most days, my work feels like play. I think I have it good over here on 2nd Street.
9. Never check your work email on holidays and weekends.
10. Anyone who helps you clean up a horrific pile of dog shit in your kitchen on New Year's Eve ten minutes before midnight is probably worth keeping around.
11. If you teach at a community college, it helps to have a good sense of humor.
12. Creativity breeds creativity.
13. Always try to say "yes." Turns out it's pretty fun.
Wheelie Deep Thoughts
This is where we showcase fun stuff-- new work, case studies, weekly updates, job openings, and general awesomeness from members of the Wheelie Crew.
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Glacier Park Conservancy
Spencer Trail Signs
Glacier Park Inc.
Whitefish Trail Signs
The North Fork
The Montana Scene
Logos We've Made