Sometimes, running a business can be really hard. We work with tons of local business owners, so we know that you get it. Sometimes you have to work weird hours, ask your employees to light their sleeve on fire for a photoshoot, lose some sleep,  or eat the cost on a misprint. Sometimes you get really, really tired. But sometimes, when you're waiting for your coffee to brew and scrolling through Instagram, you find gems like this: 

And that's why we do what we do.

Thanks, Melissa! We all love working with you!

Last weekend, I demoed a fat bike at the Whitefish Legacy Partner’s Winter Trails Day. Not only are the Legacy Partners one of my favorite clients, but they really know how to throw terrific events. So this one, per usual, was a good time, full of dogs and winter gear and families testing gear. I ended up pedaling over to the Whitefish Bike Retreat and meeting Cricket Butler. She owns the Whitefish Bike Retreat. She’s a cool lady, and she said something that really stuck with me. We did the “Oh, it’s you! I know of you, but don’t know you” thing. Then Cricket showed me around the building and its land, which is an awesome retreat for bicyclists. I marveled at it, “Oh wow. This place is gorgeous. The craftsmanship and attention to detail is amazing.”  Cricket nodded, looked around her business, and said, “It is! It’s all about finding those people who support your vision. That’s what it’s about.”  Then she continued the tour.

I’ve been on an extreme listening kick lately. I’m gathering up all the nuggets of wisdom I can, and this was a gem. Cricket is right. In life, but also in business, you have to find the people who recognize your goals and appreciate your hard work. They’re your brand ambassadors.

Wow, so stoked to be featured on InnovateMontana.com as an innovative entrepreneur!
 All this hard work is paying off. Read the article HERE or click on the picture below.

By: Lisa Slagle

I recently received a phone call from a potential client asking me why branding was important, and if it was even worth investing into her company’s brand. I told her she might want to brew a cup of coffee and get comfortable.