By: Pete Francisco, Director of Web Development Search Engine Optimization (SEO)
Do you know what it is? Do you know what it does? Should you care? All great questions. Well, what is it? Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.” Um, ok. Well, what does that mean?
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By: Lisa Slagle I've noticed a common theme with small business owners. They care immensely about their companies. They LOVE their companies. I do, too, and I see what makes them special and unique and exciting. But a lot of small business owners struggle at writing content that reflects who they are as a company and why they do what they do. They want punchy or cute copy, but they struggle with writing content that is authentic to their voice while also motivating their customers.
Before you sit down to write any content, do the following two things: |
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