WHEELIE: FOR BRANDS THAT THRIVE OUTSIDE
  • LEVEL UP
  • WORK
  • WHEELHOUSE
    • WORKSHOPS
    • AMBASSADOR TEAM
    • PODCAST
  • Contact

BRAND STORY: GLACIER PARK, INC.

7/23/2015

0 Comments

 
Case Study:
Glacier Park, Inc. Explore Glacier Campaign Development and Collateral Creation
Picture
Deliverables:
+Creative Direction
+Campaign Creation
+Campaign Management
+Copy Writing
+Design
+Project Management
Background:
Glacier Park Inc’s collateral was dated. Like, really dated. Put plainly, it was no longer meeting the needs of the largest lodging operator in the state of Montana.

​Additionally, they were launching “Explore Glacier,” a new rental and adventure booking agency in Glacier National Park. With a substantial portion of GPI’s business coming from booking 3rd party activities, they wanted to create a one-stop shop for meeting the needs of all vacationers in Glacier National Park.
Picture
Challenge:
Glacier Park Inc operates seven lodging properties in and around Glacier National Park. They also sell 3rd party bookings for dozens of local companies. With this many lines of business they have a great deal of information to present. Adding to the complexity is the fact that the lodging properties are spread all around Glacier National Park, so communicating geographic locations of everything is an important step in the process.
Picture
Approach:
This presented us with the unique opportunity to completely rethink how they presented their wide variety of offerings to current and future guests. Think of it less like a breath of fresh air and more like an F5 tornado.

We began with the collateral by creating a completely custom map that was playful, useful, and easy to read. We featured properties and wildlife using stunning photos from local photographers. This allowed us to really show customers that GPI has a place for you to stay no matter what area of Glacier National Park you want to explore.

To build the logo for Explore Glacier, we wanted to show the spirit of adventure that lies at the heart of the company. So we settled on a set of four icons that helped define the different services offered and could be easily applied to future applications. This branding was applied to numerous uses including banners, signs, uniforms, advertisements and websites.

​We tied this information all together with beautiful imagery from local photographers to showcase the GPI brand while presenting something bold and exciting to tourists in Glacier National Park.
Results:
Explore Glacier successfully launched in June 2015 and opened up a effective new revenue stream in a competitive marketplace benefiting both Glacier Park Inc as well as their local activity vendors. The new collateral piece is in distribution throughout the world and has drawn numerous compliments for its ability to present a great deal of information in a straightforward manner while still keeping things fun.
In Their Words:
“Wheelie Creative exceeded all my expectations of what this project could look like. I am blown away by the results, and our guests and employees are, too. Everything looks amazing!” Melissa Baker Director of Guest Experience, Glacier Park, Inc.
0 Comments



Leave a Reply.

    Wheelie Deep Thoughts

    This is where we showcase fun stuff-- new work, case studies, weekly updates, job openings, and general awesomeness from members of the Wheelie Crew.

    lisa slagle
    Picture

    Read Posts About:

    All
    Adventure Entrepreneur
    Amanda Guy
    Business
    Camber Outdoors
    Client Interviews
    Design
    Life
    Portfolio Pieces
    Recent Work
    Thoughts

    BRAND STORIES:
    Glacier Park Conservancy
    Spencer Trail Signs

    Glacier Park Inc.
    Explore Glacier
    Whitefish Trail Signs
    Notice Snowboards
    The North Fork
    Dream Adaptive

    The Montana Scene
    Logos We've Made



    Picture
    follow Wheelie Creative on Facebook!

    Archives

    August 2020
    January 2020
    November 2019
    September 2019
    August 2018
    December 2017
    October 2017
    August 2017
    July 2017
    June 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    March 2013
    February 2013
    December 2012
    October 2012
    September 2012
    August 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011

    RSS Feed

    Picture
HEADQUARTERS:
​406-862-1440

130 Lupfer Ave.
​Whitefish, Montana 59937
​hello@wheeliecreative.com
HOURS:
​
​8am-5:30pm
Mon-Thurs
copyright 2020 Wheelie, LLC.
NEW BUSINESS INQUIRIES
MEET THE CREW
​REFERRAL PROGRAM
​FAQ
EMPLOYMENT


WORKSHOPS
SPEAKING ENGAGEMENTS
AMBASSADOR TEAM
​TESTIMONIALS
BEHIND THE WHEEL
I can't recommend Wheelie enough. Our website launch was almost too successful, and we could barely keep up with the amount of orders we received as soon as we announced the rebrand. They are ah.MAZING!"
view more
  • LEVEL UP
  • WORK
  • WHEELHOUSE
    • WORKSHOPS
    • AMBASSADOR TEAM
    • PODCAST
  • Contact